What are Audience Templates?

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aktAkterSabiha15
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Joined: Tue Dec 10, 2024 3:27 am

What are Audience Templates?

Post by aktAkterSabiha15 »

As you can see in the previous section, in order to use Lookalike Audience, you need to have a database with segmentation done , so that the tool can be based on it. But what happens if we don't have a database because we're not sure who our target audience is?


Don't worry, because Linkedin has anticipated this possibility, which is why, together with Lookalike Audience, it offers you Audience Template, a tool that helps you find your ideal audience in case you lack this information .

What is Bing Search Data?
This tool allows you to add it to the Bing Search Data , which can iraq telegram datacomplement the segmentation by interests and needs.

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It also allows you to incorporate searches and information related to users.


You will soon be able to enjoy these new advertising formats and see how your company's visibility and reach improves.However, for this to work, you will need to upload a list of all the email addresses you have in your already segmented database from your CRM . You can also do this with a list of people who have visited your website or with the data of those companies you would like to have contact with.


Once you create and upload this list, LinkedIn's system will compare the details in your database with theirs, finding a new audience of users who have similar traits to those you have entered.


It is worth noting that the new segments are found by the title or job title that a person has on LinkedIn and additional information about their job position. Therefore, if a profile does not have this information, it will not be included in this segmentation, even though it may be relevant for the company.
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