Emails remain the most effective marketing channel for communicating with customers. According to a study , 75.4% of consumers prefer to receive promotional messages via email. Additionally, 32.7% subscribe to newsletters specifically to receive special offers on a regular basis. The most convenient and automated tool for attracting subscribers is the newsletter signup popup.
In this article, we’ll look at some great examples of newsletter popups for different industries. Whether you’re in ecommerce, B2B, or run a blog, we’ll show you how these widgets can be strategically designed and programmed to grab attention without interrupting the user experience. From elegant designs to engaging copy, you’ll learn what makes these opt-in forms effective and how to apply similar tactics to your own marketing efforts using Claspo.
Create your free signup pop-up with over 800 ready-to-use templates
Start
What are Email Popups?
An email popup is an interactive window that appears to v norway whatsapp number data 5 million website visitors. Depending on your settings, the widget is activated by triggers such as time, scrolling, etc. Its main purpose is to collect the visitor's email address, phone number, and other information such as name, subscription preferences, etc. This collected data is then sent to your Email Service Provider (ESP) or Customer Data Platform (CDP). This allows you to nurture your contact base and encourage email subscribers to convert, purchase your products or services, etc.
Although the layout and design of email signup popups can vary, they all share one common feature: a value-focused message or incentive (also known as a lead magnet). This incentive is designed to motivate visitors to sign up by sharing their contact details.
How Effective Are Email Subscription Popups?
The short answer is “a lot.” If they didn’t work, marketers wouldn’t use them. According to Entrepreneur , sites that don’t use pop-ups typically see a 3.7% conversion rate, while sites that do see a 16% conversion rate. As for pop-ups themselves, the average conversion rate is about 10% .
The effectiveness of email popups varies depending on the industry, email subscription popup format, design, etc. You'll find out what makes a good email popup later.
40+ Newsletter Popup Examples (And Why They Convert)
In our search for the best newsletter popups, we looked at dozens of websites across a variety of industries. Signup forms often have unique features depending on the nature of the business, and we highlight these distinctions in our analysis of each example.
Examples of Email Capture Popups from E-commerce
In e-commerce, pop-ups are widely used for various purposes, including promoting offers, informing visitors about important events or company updates, and of course, building a contact database. Let's explore how different companies implement newsletter pop-ups on their websites.
Signup Popup with a Little Teaser
When you log into wayfair.com, you are immediately greeted with a discount popup.
Ecommerce_email_popup
What is good
Because Wayfair requires an email and phone number, the newsletter signup popup makes it clear what you are agreeing to and how you can unsubscribe. The design is clean and the button text encourages you to take action.
Areas for improvement
If you don't feel like claiming the offer right away, you can do so later by clicking on the launch button or the teaser.
Ecommerce_email_popup_2
However, once you leave the homepage, the offer does not reappear as you navigate the site. Keeping the offer visible throughout the site may be a smart choice. This type of email capture popup does not interrupt the user experience and visitors can easily take advantage of the signup discount offer.
What happens to the data when someone submits the email capture form? If you use Claspo, you can connect it to your ESP or CPD. If you are looking for a similar service, check out our review of the best newsletter platforms .
The data collected will flow directly into the connected system. So, for example, if you send a coupon code, your potential customers will receive the offer they signed up for in their inbox.
Using Timing for Email Subscription Popup
Our next newsletter popup example comes from Cult Beauty, a British online marketplace for makeup.
Beauty_Sign_up_popup
What is positive?
The popup form they use appears after 20 seconds of browsing the site. This timing strategy gives users enough time to interact with the content before the widget appears, increasing the likelihood that they will engage positively with its message.
Quick Pro Tip
Similarly, in Claspo, the default delay is also set to 20 seconds, but you can adjust this timing to your liking. This customizable approach to popup engagement ensures that it aligns with your audience’s unique behavior and preferences.
The design of the popup is quite simple and matches the rest of the site. In the first title, there is a clear offer. The popup supports it with a list of benefits that users get by subscribing, which makes it easy to read. The image on the left shows additional benefits of not only being on the subscriber list, but also shopping on their site.
Areas for improvement
Using so-called power words on the button could make your newsletter subscription popup more interesting. By the way, we have prepared a great PDF that contains more than six hundred trigger words and phrases. Feel free to download it to always have interesting options for engaging calls to action at your fingertips.
Superb Message for Deal Seekers
This email popup example from American Trucks makes a clear and strong statement about their value proposition.
Automotive_email_popup
What is positive?
The benefit, the discount, takes up most of the space, immediately catching the attention of site visitors. The button features action-oriented text, and the color does two things at once: it matches the site's palette and fuels the desire to take action. Finally, there's also a nice image of a truck.
Modesto Launcher for User Freedom
Puma has taken a different approach. As soon as you enter the website, the launcher appears in the lower left corner.
Sports_email_popup
What works well
The launcher only displays the email popup form when you click on it. This gives users the freedom to explore the site and click the launcher button if they want. To entice people to click it, Puma uses a clever CTA that says, “Get 20% off.”
Launchers are great because they don't cover up the main content and don't interrupt the user's session. Most Claspo templates come with launchers that you can customize. You can also create a separate launcher and connect it to an existing widget in Claspo.
Rainbow_Geometry_launcher
Popup Email Newsletter with Creative CTA Text
This newsletter signup popup example comes from Heatonist.
Food_email_subscribe_popup
What works well
Judging by the title, Heatonist is playing on the fear of missing out. They support this with creative button text: “Subscribe to add flavor.” This ties in well with the product they are selling. The image on the right features the different sauces available. We assume this image represents variety; anyone can find something they like.
Finally, the email signup pop-up form also asks for the user's name. In Claspo, you can add additional fields to collect more information about your prospects. In this case, getting the person's name helps you personalize future email campaigns.
Areas for improvement
The email popup form appears within 10 seconds of landing on the site. It seems almost instantaneous, which can be annoying for visitors. In such a short period of time, people don't even have time to look at the site. Therefore, it is better to give your visitors a little more time before encouraging signups.
Email Signup Popup That Works for Doubters
The Trendy Toddlers is an online store for baby and children's clothing in the USA.
Fashion_email_popup
What works well
We immediately see a clear offer and a form with only two fields.
They also modified the form button, prompting the user to opt-in to the offer. We also see an opt-out button with the text 'Continue without offer'. This button is crucial as it respects user autonomy and provides a non-intrusive way for visitors to decline the offer, thus improving the user experience. In Claspo, you can easily incorporate a similar opt-out feature, ensuring your audience feels in control and appreciated.
The additional text immediately addresses possible consumer objections regarding the shipping price and return policy. Finally, since the site is aimed at new parents, a photo of a happy baby in a cute outfit was used. This helps create a positive association with the brand.
Pop-up to Collect Emails with Instant Segmentation
The following newsletter signup popup struck us not so much for its design as for its additional fields.
Nike
What is good
These fields allow a brand’s email marketers to do initial segmentation of subscribers. This allows for personalized email campaigns, targeted delivery, and offers tailored to each contact’s preferences. If you collect a subscriber’s date of birth, you can even send them birthday emails. According to a survey , 84% of consumers appreciate personalized birthday offers.
Quick Tip
With Claspo, you can easily create a similar widget with components to collect additional information to segment new subscribers. Add components like radio, dropdown, and calendar to your email capture popup.
Areas for improvement
The black and white popup looks a bit dull. They could make it more dynamic and visually appealing with an eye-catching image.
Widget with a Catchy Title
A good title doesn't go unnoticed. Get it from Tessemae's.
TESSEMAE_S
What is good
The headline is clear and rhymes well. The body text is clear and emphasizes the benefits of subscribing to the newsletter. Two fields for email and phone numbers expand the ability of marketers to communicate with customers, integrating emails with SMS or messenger notifications. The pop-up design is lively, thanks to the background, but not intrusive, as the monochrome of the main part of the subscription form maintains the color balance.
Email Registration Pop-Up with Prize Excerpt
To attract newsletter subscribers, Craighill relies on free gifts.
craighill-exit-intent
What is good
Brand marketers use the exit intent popup to solve two tasks at once:
obtain newsletter subscriptions;
try to bring the visitor back to purchasing.
The eye-catching design serves both purposes: the image of a prize that can be won by signing up.
The same product is also displayed in the thank you widget, and the CTA button encourages visitors to continue shopping. Perhaps the product image will inspire some people to continue shopping. This second popup also explains the terms and conditions to the participants — where and when to wait for news of the win.
craighill-exit-intent-2
Quick Tip
All Claspo newsletter popup templates include additional widgets for the following statuses: 'thank you', 'already subscribed', and 'error'. Each comes with a default message, but you can easily customize it and add components such as a discount code. This way, visitors can use the code immediately without having to check their inbox.
Newsletter signup popup with a unique shape
Another interesting example of an email popup is the widget on the website of the popular American store Dollar Tree.
dollar-tree-popup
What is positive?
First off, the newsletter popup design is eye-catching. It’s light and almost airy, with plenty of space between elements. The color scheme stays true to the brand’s signature green. The unique headline encourages visitors to ‘Make your inbox happy’ instead of the generic ‘Subscribe’. The CTA button stands out, with the text written in the first person — one of those clever copywriting tricks . However, what makes this widget truly unique is its shape, with a 3D image of an envelope with the brand’s logo.
Quick Tip
In our drag-and-drop editor, you can easily create a similar elegant design using the floating image component. You can upload your own image or icon and place it anywhere in the widget, or choose from a variety of options in our built-in image library.
Newsletter Signup with Two-Step Popup
Next, let's explore some popup examples from Quiet Town.
quiet town
What is positive?
The headline clearly highlights the benefits of subscribing to the newsletter. In the body copy, the company addresses common concerns of skeptical visitors about being bombarded with spam. The discount is mentioned twice — once in the explanatory text and once in the first-person CTA.
The second step of this multi-step signup invites users to share their phone numbers. A headline encouraging users to become 'a VIP' stands out, appealing to their sense of self-worth. The accompanying text explains the exclusive benefits for these signups.
quiet-town-tel
Areas for improvement
It might be worth experimenting with different incentives for signing up for the SMS newsletter, or being more specific — instead of simply offering 'early access,' they could try something like 'Get access 2 hours/2 days early,' for example.
Pop-Up Email Marketing Multistep
This example from Fabdog also uses a multi-step form in the registration process, but in a unique way.
fabdog
What is positive?
Fabdog combines both email and SMS newsletter signups into one pop-up. The form is visually divided into two sections using headers. Recognizing that people may be hesitant to share their phone numbers, they offer a bigger discount for signing up for the SMS newsletter.
After completing the first form, users are presented with a second step: collecting additional information for segmentation and birthday offers. Finally, a third 'Thank you' message explains where to find the promo code.
fabdog-multistep
This last thank you popup is a bridge to the first email in the inbox. If you want to make a great first impression, check out the examples of the best welcome emails for new subscribers that we have collected.
Areas for improvement
The first signup form could be shortened to fit a single screen. Also, the popup appears immediately upon entering the site, which could be annoying. It would be better to give users a little more time before showing the popup to avoid annoying visitors.
Gamified Pop-Up for Email Collection
To engage visitors, Woolx uses a gamified widget that takes up the entire screen.
Merino Wool Popup
What is positive?
The pop-up window uses the mechanics of the popular game 'choose one of three'. The user has to choose one of the offered sheep to open the discount. In addition, the user's curiosity is further stimulated by informing him about the possibility of getting the maximum discount. However, no specific numbers are shown. So, to find out the exact amount of the discount, a person has to share his email and receive a promo code in the mailbox.
