how buyers perceive the brand;
Posted: Tue Dec 10, 2024 9:18 am
what their shopping habits are;
what determines their decisions.
Important aspects are avoiding superficial answers and striving to discover customers' hidden motivations.
Discovering consumer insight increases the effectiveness of marketing, image and advertising activities. Thanks to it, you will create a value proposition that better meets the deep-rooted needs of customers, and this can give you a market advantage.
Marketing is often a cold calculation, but there are areas where empathy is needed. Consumer insight is precisely such a space where your brand can demonstrate understanding and malta telemarketing the ability to look at the customer from the perspective of their real needs. This allows you to set accurate insights, which are the foundation of effective campaigns.
What is not consumer insight?
It is worth defining what consumer insight is not. It is often confused with:
imitating the actions of other brands for which a specific strategy works;
brainstorming of the creative team;
advertising text, graphic or slogan;
using so-called viral trends.
As we discussed in the previous paragraph, consumer insight should be based on research. It will not always be possible to precisely present the motives that guide consumers, which will be clarified on the basis of a simple survey. A tool often used by marketers is laddering, a method of in-depth interviews, which provides many more opportunities to reach the motives of your customers' purchases.
The most important questions that are worth knowing the answers to when running a business
In-depth interviews are a real treasure trove of information. Nevertheless, it is worth focusing on the basics. The starting point in creating a marketing and sales strategy should be answers to the following questions:
Who are the customers?
How old are they?
Where do they live?
What is their education?
What do they do?
What do they want?
What are their habits?
What do they want to escape from?
What are their priorities and values?
What are they afraid of?
What are their most common problems?
The answers should be well thought out. It is also worth going back to them from time to time and updating the answers based on the experiences you systematically gain. It is known that your "children", i.e. products and services, make you feel proud. After all, they required a lot of time and energy to see the light of day. Remember, however, that it is the customer who decides whether the product or service has value.
In connection with the above, the key to success is to know the needs of consumers and to ensure that your offer meets these needs. From this stage, it is close to the moment when the buyer states that they "must" have a given thing. At this point, it is worth noting that building an offer in which the customer is the center is an effective way to build customer loyalty.
what determines their decisions.
Important aspects are avoiding superficial answers and striving to discover customers' hidden motivations.
Discovering consumer insight increases the effectiveness of marketing, image and advertising activities. Thanks to it, you will create a value proposition that better meets the deep-rooted needs of customers, and this can give you a market advantage.
Marketing is often a cold calculation, but there are areas where empathy is needed. Consumer insight is precisely such a space where your brand can demonstrate understanding and malta telemarketing the ability to look at the customer from the perspective of their real needs. This allows you to set accurate insights, which are the foundation of effective campaigns.
What is not consumer insight?
It is worth defining what consumer insight is not. It is often confused with:
imitating the actions of other brands for which a specific strategy works;
brainstorming of the creative team;
advertising text, graphic or slogan;
using so-called viral trends.
As we discussed in the previous paragraph, consumer insight should be based on research. It will not always be possible to precisely present the motives that guide consumers, which will be clarified on the basis of a simple survey. A tool often used by marketers is laddering, a method of in-depth interviews, which provides many more opportunities to reach the motives of your customers' purchases.
The most important questions that are worth knowing the answers to when running a business
In-depth interviews are a real treasure trove of information. Nevertheless, it is worth focusing on the basics. The starting point in creating a marketing and sales strategy should be answers to the following questions:
Who are the customers?
How old are they?
Where do they live?
What is their education?
What do they do?
What do they want?
What are their habits?
What do they want to escape from?
What are their priorities and values?
What are they afraid of?
What are their most common problems?
The answers should be well thought out. It is also worth going back to them from time to time and updating the answers based on the experiences you systematically gain. It is known that your "children", i.e. products and services, make you feel proud. After all, they required a lot of time and energy to see the light of day. Remember, however, that it is the customer who decides whether the product or service has value.
In connection with the above, the key to success is to know the needs of consumers and to ensure that your offer meets these needs. From this stage, it is close to the moment when the buyer states that they "must" have a given thing. At this point, it is worth noting that building an offer in which the customer is the center is an effective way to build customer loyalty.