Main areas of work:
Analytics and audit . It all starts with a diagnosis guinea telemarketing database of the current state. Technical errors are identified, behavioral indicators are assessed, and the site's current position in the CQ is monitored.
Semantics and structure . We select keywords, study demand, and tailor the website structure to real queries—creating pages that people actually search for.
An example of a portion of a website structure for a fitness club
Technical optimization . We customize website logic, eliminate duplicates, speed up loading, and adapt it for mobile devices. All with search engine requirements in mind.
Content work . Creation of high-quality, useful content tailored to search engines and audiences. This includes page text, blog articles, and product and service descriptions.
Internal linking . Logically linking pages together allows for the transfer of value, increased relevance, and improved navigation.
Off-page optimization . Obtaining links from authoritative resources, brand mentions, reviews, and PR activities. This increases search engine trust and influences the website's authority.
Working with commercial factors . Contact information, delivery, warranties, benefits, etc.—all of this improves behavioral signals and increases conversion.
Usability and user behavior . A website should be user-friendly, intuitive, and fast. The longer a user stays on the website's pages and interacts with it, the better search engines evaluate its quality.
An example of important blocks and information in a product card
Want search engines to see your website as highly useful and rank it high in search results? Contact us – we'll respond quickly and offer a solution tailored to your goals.
Competitor analysis
Search engines are a constant battle for attention. And the winner isn't the one who simply does it "well," but the one who does it better than everyone else. That's why competitor analysis is an integral part of any effective SEO optimization. It allows you to outperform, outshine, and take their place in search results.
A professional SEO specialist first studies websites that are already ranking high for the relevant queries. This provides insight into the keywords competitors are using, their site structure, the information blocks they contain, the source of their links, the tone of their content, and which ranking factors they have particularly well-developed.