How many emails can you really send with GMass and Gmail? [2024]
Posted: Wed Dec 11, 2024 3:22 am
Gmail officially claims that with a regular Gmail account you can send 500 emails/day and with a G Suite account you can send 2,000 emails/day. In fact, I’ve even claimed that with GMass, if you’re a Google Workspace (formerly called G Suite) user, you can send a 10,000 recipient campaign, where GMass will evenly distribute the campaign at 2,000 emails/day for 5 consecutive days.
So if you’re using GMass, you should be able to send 60,000 emails/month (2,000/day x 30 days in a month) from a single Google Workspace account, right? As it turns out, that usually isn’t the case.
In working with over 700,000 accounts in our lifetime, we’ve noticed that Google often throttles the number of emails a particular account can send based on a variety of factors, including:
How old the particular Gmail or Google apps account is (the older, the better)
How many conversations exist in the account (may existing conversations are better)
Whether the account has sent mass emails before (if it has, then you’re better off)
The content of the mass emails (non-spammy content)
The bounce rate of the overall account (the lower the better)
We don’t have exact rules on how Google decides how many emails an account can send at a particular time, but here’s what we’ve observed:
A new Gmail account (ending in @gmail.com or @googlemail.com) with no history has very limited sending ability. Sometimes you are limited to 10 emails right when the account is created.
A new Google Workspace account, where the organization itself indonesia phone number library is new to Google Workspace, also has very limited sending ability.
A new Google Workspace account, where the organization has a history with Google Workspace, can send near the 2,000 emails/day limit almost right away
Campaign Data From the Last 24 Hours
Have a look at some live campaign stats from the last 24 hours. This data is updated daily.
Gmail Campaign Data for Tuesday, December 10, 2024
Campaigns Sent from Gmail Accounts: 5,309
Campaigns That Hit Limits Prematurely: 234
Campaigns That Hit Limits Prematurely that were Rerouted over SMTP: 0
G Suite Campaign Data for Tuesday, December 10, 2024
Campaigns Sent from G Suite Accounts: 20,120
Campaigns That Hit Limits Prematurely: 399
Campaigns That Hit Limits Prematurely that were Rerouted over SMTP: 0
7 ways we break your limits
A brief history of how we’ve overcome Gmail’s limits
For a long time, the biggest frustration amongst GMass users was hitting Gmail’s sending limits and receiving a flurry of “You have reached a limit for sending mail” bounce messages in the Inbox. To address this, we built the distributed scheduling feature, where you can send large campaigns of 10,000 recipients or more, and GMass will spread it evenly over a number of days, so as to not exceed your daily sending quota.
This technique proved to have its limitations, however, because Gmail doesn’t always allow you to send your full account limits.
So if you’re using GMass, you should be able to send 60,000 emails/month (2,000/day x 30 days in a month) from a single Google Workspace account, right? As it turns out, that usually isn’t the case.
In working with over 700,000 accounts in our lifetime, we’ve noticed that Google often throttles the number of emails a particular account can send based on a variety of factors, including:
How old the particular Gmail or Google apps account is (the older, the better)
How many conversations exist in the account (may existing conversations are better)
Whether the account has sent mass emails before (if it has, then you’re better off)
The content of the mass emails (non-spammy content)
The bounce rate of the overall account (the lower the better)
We don’t have exact rules on how Google decides how many emails an account can send at a particular time, but here’s what we’ve observed:
A new Gmail account (ending in @gmail.com or @googlemail.com) with no history has very limited sending ability. Sometimes you are limited to 10 emails right when the account is created.
A new Google Workspace account, where the organization itself indonesia phone number library is new to Google Workspace, also has very limited sending ability.
A new Google Workspace account, where the organization has a history with Google Workspace, can send near the 2,000 emails/day limit almost right away
Campaign Data From the Last 24 Hours
Have a look at some live campaign stats from the last 24 hours. This data is updated daily.
Gmail Campaign Data for Tuesday, December 10, 2024
Campaigns Sent from Gmail Accounts: 5,309
Campaigns That Hit Limits Prematurely: 234
Campaigns That Hit Limits Prematurely that were Rerouted over SMTP: 0
G Suite Campaign Data for Tuesday, December 10, 2024
Campaigns Sent from G Suite Accounts: 20,120
Campaigns That Hit Limits Prematurely: 399
Campaigns That Hit Limits Prematurely that were Rerouted over SMTP: 0
7 ways we break your limits
A brief history of how we’ve overcome Gmail’s limits
For a long time, the biggest frustration amongst GMass users was hitting Gmail’s sending limits and receiving a flurry of “You have reached a limit for sending mail” bounce messages in the Inbox. To address this, we built the distributed scheduling feature, where you can send large campaigns of 10,000 recipients or more, and GMass will spread it evenly over a number of days, so as to not exceed your daily sending quota.
This technique proved to have its limitations, however, because Gmail doesn’t always allow you to send your full account limits.