Spammers, GMass, and why your legitimate emails are ending up in Spam or being flagged as scam
Posted: Wed Dec 11, 2024 3:22 am
We’ve had several users in the last few days report that emails they are sending with GMass to their own Gmail addresses are ending up in the Spam folder or even worse, are flagged as being as a scam.
Why is this happening?
In the email sending industry, it’s generally accepted that Google employs the most sophisticated spam filtering algorithm out of any email provider. With GMass, when you send emails with open and click tracking, the domain that gets inserted into your emails is by default the same domain that gets inserted when everyone else sends as well. Despite GMass being an actively monitored system, occasionally a spammer slips through our detection, and if Google flags that domain, then this results in emails ending up in Spam or being flagged as a scam.
What is this domain you are talking about? Do you mean the domain in my email address?
No, that’s separate. We are referring to a domain that gets inserted into the body of your email in order to make open and click tracking work. This is what we call a “tracking domain”. Typically it is something like gmss10.net. Here’s an example:
How do I separate my legitimate emails from the spammers’ email?
You need a dedicated tracking domain for your GMass email campaigns. If you implement this, and you send email that people want, you essentially guarantee yourself 100% deliverability. If you don’t, you are risking the chance of getting poor Inbox deliverability.
I want a dedicated tracking domain. What’s my next step?
If you are able to add a DNS record for your domain…
You can easily set up a branded tracking domain for your GMass accounts iran phone number library that is based on your OWN domain name. Just add a CNAME record for the tracking domain you choose (track.abcwidgets.com for example) to point to “x.gmtrack.net”. Detailed setup instructions here.
If you can’t add a DNS record to your existing domain…
If you don’t know how to manage DNS records or don’t have access to do so, you can register a tracking domain from scratch specifically for use with GMass.
Which is better: setting up a dedicated tracking domain based on my own domain, or having you provide one to me?
If you know how to manage your domain’s DNS settings, as mentioned in the prior question, it is preferable that you set up a tracking domain based on your own domain. The “hover effect” is optimized here — when your recipients hover over a link in your email campaign, and notice where it points before they click, they are more likely to click if they recognize your domain. The GMass-provided dedicated tracking domains will never look as polished as your own, but it’s simply a matter of cosmetics. The 100% deliverability is achieved either way.
Why do you let spammers use GMass?
GMass by design is an unmonitored system. I chose to do it that way because Google already shuts down spammer accounts for us, so there’s really no need for GMass to have its own monitoring in place. That said, even Gmail’s spam and abuse detection isn’t perfect. So some spam does still get sent by Gmail accounts, and when that happens, domains
Why is this happening?
In the email sending industry, it’s generally accepted that Google employs the most sophisticated spam filtering algorithm out of any email provider. With GMass, when you send emails with open and click tracking, the domain that gets inserted into your emails is by default the same domain that gets inserted when everyone else sends as well. Despite GMass being an actively monitored system, occasionally a spammer slips through our detection, and if Google flags that domain, then this results in emails ending up in Spam or being flagged as a scam.
What is this domain you are talking about? Do you mean the domain in my email address?
No, that’s separate. We are referring to a domain that gets inserted into the body of your email in order to make open and click tracking work. This is what we call a “tracking domain”. Typically it is something like gmss10.net. Here’s an example:
How do I separate my legitimate emails from the spammers’ email?
You need a dedicated tracking domain for your GMass email campaigns. If you implement this, and you send email that people want, you essentially guarantee yourself 100% deliverability. If you don’t, you are risking the chance of getting poor Inbox deliverability.
I want a dedicated tracking domain. What’s my next step?
If you are able to add a DNS record for your domain…
You can easily set up a branded tracking domain for your GMass accounts iran phone number library that is based on your OWN domain name. Just add a CNAME record for the tracking domain you choose (track.abcwidgets.com for example) to point to “x.gmtrack.net”. Detailed setup instructions here.
If you can’t add a DNS record to your existing domain…
If you don’t know how to manage DNS records or don’t have access to do so, you can register a tracking domain from scratch specifically for use with GMass.
Which is better: setting up a dedicated tracking domain based on my own domain, or having you provide one to me?
If you know how to manage your domain’s DNS settings, as mentioned in the prior question, it is preferable that you set up a tracking domain based on your own domain. The “hover effect” is optimized here — when your recipients hover over a link in your email campaign, and notice where it points before they click, they are more likely to click if they recognize your domain. The GMass-provided dedicated tracking domains will never look as polished as your own, but it’s simply a matter of cosmetics. The 100% deliverability is achieved either way.
Why do you let spammers use GMass?
GMass by design is an unmonitored system. I chose to do it that way because Google already shuts down spammer accounts for us, so there’s really no need for GMass to have its own monitoring in place. That said, even Gmail’s spam and abuse detection isn’t perfect. So some spam does still get sent by Gmail accounts, and when that happens, domains