Create Rich Content for an Automatic Follow-Up Email Sequence
Posted: Wed Dec 11, 2024 3:38 am
The automatic follow-up email feature allows you set a an automatic timed sequence of emails to be sent to your recipients until they reply or open or click. Sometimes this is also known as a drip campaign or a sequence campaign and is popular amongst cold emailers.
You can also set up your sequence so every recipient gets every email regardless of whether they open, click, or reply — say, for instance, a welcome series where you’re introducing someone to a set of features.
In the GMass interface inside Gmail, it’s easy to set the costa rica phone number resource text of the follow-up email using the default “Send text above original” option, but this option is limited to just text without rich formatting. (You can use mail merge tags.)
Send a plain text follow-up
Still, even without rich formatting, this option will suffice for most users wanting to use the automatic follow-up email feature.
But… if the plain text option doesn’t suffice for your purposes and you want to apply formatting like hyperlinks, formatted text, images, or attachments to the follow-up email, then you need to choose the Send rich text… option rather than Send text above original.
You’ll also need to use the rich text option if you want your follow-up to start a new thread with a new subject line, rather than going out as a reply in the same thread as the initial email.
Your rich text options for follow ups
This article will teach you how to create the follow-ups you can choose from that dropdown, as well as how to edit those follow-up templates in the future.
In order to set formatted content as a follow-up email, you first need to create the content and save it in the GMass system.
How to Create and Use a Rich Text Follow-Up Template
Creating your rich text follow-up template
Click the plus sign button (+) in the Auto Follow-up section of the GMass campaign settings box.
Click the plus sign to create a new template
You can also set up your sequence so every recipient gets every email regardless of whether they open, click, or reply — say, for instance, a welcome series where you’re introducing someone to a set of features.
In the GMass interface inside Gmail, it’s easy to set the costa rica phone number resource text of the follow-up email using the default “Send text above original” option, but this option is limited to just text without rich formatting. (You can use mail merge tags.)
Send a plain text follow-up
Still, even without rich formatting, this option will suffice for most users wanting to use the automatic follow-up email feature.
But… if the plain text option doesn’t suffice for your purposes and you want to apply formatting like hyperlinks, formatted text, images, or attachments to the follow-up email, then you need to choose the Send rich text… option rather than Send text above original.
You’ll also need to use the rich text option if you want your follow-up to start a new thread with a new subject line, rather than going out as a reply in the same thread as the initial email.
Your rich text options for follow ups
This article will teach you how to create the follow-ups you can choose from that dropdown, as well as how to edit those follow-up templates in the future.
In order to set formatted content as a follow-up email, you first need to create the content and save it in the GMass system.
How to Create and Use a Rich Text Follow-Up Template
Creating your rich text follow-up template
Click the plus sign button (+) in the Auto Follow-up section of the GMass campaign settings box.
Click the plus sign to create a new template