Complete Guide to Mail Merge Personalization in Gmail [Updated 2024]

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GMass offers a number of ways to personalize the Subject and Message of your mail merge campaigns sent with Gmail. From basic mail-merge style personalization to fallback values to automatic-first-name detection and even personalized images, links, and attachments, this guide takes you through all of the options.

Simple Personalization:
How to Send Mass Emails with Personal Names in Gmail
At the most basic level, you can use {FirstName} and {LastName} to cyprus phone number resource personalize emails if you’re sending to email addresses that are your existing Gmail Contacts, meaning people with whom you’ve had prior email conversations. Your Gmail Contacts contain names along with email addresses. (By the way, “Gmail contacts” and “Google contacts” are the same thing.)

If you’re connecting to a Google Sheet, then you can use any column from the spreadsheet to personalize, like {Company}, {LastPurchase}, or {DateOfBirth} for example, assuming that your spreadsheet contains the columns Company, LastPurchase, and DateOfBirth.



You can use these simple personalization variables in the Subject and Message.

When you use GMass, there are two easy ways to insert merge tags to create a Gmail mail merge campaign.

1. GMass provides a dropdown menu in the Settings panel to insert personalization variables.

Settings panel drop-down menu