Don’t make this copy / paste mistake with Gmail and GMass
Posted: Wed Dec 11, 2024 3:40 am
If you’ve sent an email campaign with GMass, or even a test message to yourself, never copy/paste that message from your Sent Mail or Inbox into a new Compose window.
Why?
Once the email is sent, elements of it are personalized to each recipient, like the unsubscribe link, the click-tracked links, and the open-tracking pixel. If you then copy/paste that email, which has already el salvador phone number material been tagged specifically for one recipient, into a new GMass campaign, then everybody that gets the new campaign will get an unsubscribe link that unsubscribes just that one email address, and links to click that will make it look like that one email address is clicking (not the actual recipient) and all opens will be registered to that one address.
In fact, this rule doesn’t apply to just GMass. It applies to any email marketing system, even traditional ESPs like MailChimp and JangoMail. If you use a traditional ESP to send yourself a test email, never copy/paste that test email back into a new campaign to send to hundreds of email addresses.
GMass is now preventing emails that contain already click-tracked links from being sent. If you copy/paste an old sent campaign into a new campaign and use the GMass button to send it, you may receive a yellow status message error that looks like:
Why?
Once the email is sent, elements of it are personalized to each recipient, like the unsubscribe link, the click-tracked links, and the open-tracking pixel. If you then copy/paste that email, which has already el salvador phone number material been tagged specifically for one recipient, into a new GMass campaign, then everybody that gets the new campaign will get an unsubscribe link that unsubscribes just that one email address, and links to click that will make it look like that one email address is clicking (not the actual recipient) and all opens will be registered to that one address.
In fact, this rule doesn’t apply to just GMass. It applies to any email marketing system, even traditional ESPs like MailChimp and JangoMail. If you use a traditional ESP to send yourself a test email, never copy/paste that test email back into a new campaign to send to hundreds of email addresses.
GMass is now preventing emails that contain already click-tracked links from being sent. If you copy/paste an old sent campaign into a new campaign and use the GMass button to send it, you may receive a yellow status message error that looks like: