Business Outcomes, And You
Posted: Wed Dec 11, 2024 4:00 am
Deciding Where Your Content Team Reports, Pay Attention To This [rose-colored Glasses]by Robert Rose| Published: December , | Content Operationswhen A Brand Creates A New Content Marketing Or Content Strategy Team, They Often Ask, “what Function Or Department Should The Content Team Report To?”my Answer? “yes!”now, I’m Not Trying To Be A Smart Aleck. (Well, I Am A Little Bit, Do You Even Know Me?) But Seriously, My Yes Comes From Years Of Helping Implement Content Teams In Dozens Of Businesses.
My Affirmative Response Indicates The Most Important Thing Isn’t To Whom peru phone number material Content Reports; It’s That Content Teams Report To The Business.when It Reports Into A Function, Such As Brand, Marketing, Sales Enablement, Demand Gen, Pr/comms, Or Even (Yes, Really In One Case) Finance, The Business Acknowledges Content Marketing Is A Real Thing With Real Responsibilities, Power, And Capabilities To Affect Business Outcomes.“what Outcomes?” You Might Ask.well, That Depends On Where Content Marketing Reports.now You Have The Real Conundrum.
You Can’t Figure Out Where Content Marketing And Content Strategy Should Report Without Knowing The Expected Can’t Know The Business Outcomes Until You Know Where They’re Reporting.the Most Important Thing Isn’t To Whom #content Reports; It’s That Content Teams Report To The Business, Says @robert_rose Via @cmicontent.share On Xit’s Tricky.content’s Pervasiveness Creates The Challengecontent As A Strategic Function In Business Affects Almost Everything. That Pervasiveness Means Nearly Any Function In The Business Could “own” Content As A Strategy.
My Affirmative Response Indicates The Most Important Thing Isn’t To Whom peru phone number material Content Reports; It’s That Content Teams Report To The Business.when It Reports Into A Function, Such As Brand, Marketing, Sales Enablement, Demand Gen, Pr/comms, Or Even (Yes, Really In One Case) Finance, The Business Acknowledges Content Marketing Is A Real Thing With Real Responsibilities, Power, And Capabilities To Affect Business Outcomes.“what Outcomes?” You Might Ask.well, That Depends On Where Content Marketing Reports.now You Have The Real Conundrum.
You Can’t Figure Out Where Content Marketing And Content Strategy Should Report Without Knowing The Expected Can’t Know The Business Outcomes Until You Know Where They’re Reporting.the Most Important Thing Isn’t To Whom #content Reports; It’s That Content Teams Report To The Business, Says @robert_rose Via @cmicontent.share On Xit’s Tricky.content’s Pervasiveness Creates The Challengecontent As A Strategic Function In Business Affects Almost Everything. That Pervasiveness Means Nearly Any Function In The Business Could “own” Content As A Strategy.