If you are interested in the world of innovation and everything it involves in terms of marketing and advertising, the Master in Digital Marketing in Madrid or the Master in Digital Marketing and Big Data in Valencia from the European University will train you to be able to respond to the work challenges arising from this sector.
What is AI in marketing?
Artificial intelligence in marketing is based on the use of algorithms and technologies for data analysis, prediction of patterns in consumer behavior, personalization of amazon database experiences and automation of processes. All this to create an efficient team between marketing strategies and data analysis.
Impact of artificial intelligence on marketing
Analyze and predict : AI analyzes large amounts of data to predict future customer trends and behaviors, so companies can stay ahead and adjust marketing strategies and consumer needs.
Personalize : Detailed profiles are created for each customer, offering them content that is relevant to them.
Automate : you can automate processes such as sending emails or managing social networks, among others.
User experience : increasing customer loyalty and satisfaction through personalized recommendations.
Segment : AI-based identification of demographic patterns and characteristics to segment audiences.
Advantages of AI in business marketing
The integration and application of artificial intelligence in a company's digital marketing departments allows for certain advantages such as obtaining customer information or producing personalized content. It also helps with workflow efficiency and reducing human errors, always supervised by a qualified professional. Below are the advantages of marketing automation with AI:
Gaining insights from customer data : Key data is tracked to understand current and potential consumers. The data obtained can be basic, interactional, behavioural or attitudinal. The latter two are used by the marketing team to view and adapt the outcome of their campaigns.
Customer experience with personalized content : With personalized content marketing, you understand the consumer inside and out, which generates a better customer experience, greater loyalty, and cost savings by having a more focused strategy.
Minimize human errors : AI can help reduce human errors that can sometimes lead to risks. While some AI tools can run in the background, employees can engage in other tasks that require their direct intervention, such as strategy creation, content monitoring, design, and many others.
Increase ROI : With workflows generated by artificial intelligence, companies can save costs and obtain a return on investment .
Improving data quality : Data can be irrelevant if it is not managed, studied and analysed correctly. In this case, AI can help in data collection and storage.
Examples of artificial intelligence in marketing
Using chatbots : Artificial intelligence is capable of analyzing words and detecting conversations through algorithms.
Data driven marketing : allows you to analyze and execute actions based on information such as consumer behavior, preferences, geographic data, or purchase history, among others.
Content curation : algorithms with the ability to present information based on previous data such as posts viewed or interactions.
Smart advertising campaigns : Advertising platforms use machine learning to improve ads.
There are many career opportunities in Marketing and Advertising . If you are interested in this field, the European University has a wide variety of Marketing and Communication Bootcamps where you can choose the branch that you like the most within this area. Likewise, you can choose some of the Marketing degrees that it offers, such as the Degree in Marketing in Madrid or online , or the Double Degree in Journalism and Audiovisual Communication, among many others.
Below we list some complementary courses related to the field of Marketing, Advertising and Artificial Intelligence.
