With email click tracking, you can measure how many times recipients click on links within email messages.
One way to track email links is by using UTM parameters in Google Analytics, but setting them up can be difficult. GMass simplifies the process with its built-in click tracking capabilities and easy Gmail integration.
GMass converts standard email links to trackable links in its campaigns. When a person clicks on these links in an email, GMass will automatically track them and report them into the GMass Reports -> Clicks section of honduras phone number material your Gmail account. (You can also see clicks in the other GMass reports, including the report in the GMass dashboard as well as the web-based report.)
This article will guide you through the steps required to enable email click tracking using GMass. You will also learn how to set up email URL tracking using Google Analytics and its limitations.
The Benefits of Click Tracking
Click tracking provides real feedback, which can be used to continually hone your email marketing strategies. With click tracking, you have the data necessary to determine whether or not your emails are being opened and clicked on – allowing you to pinpoint what works and what doesn’t work in order to improve performance over time:
1. Monitor your email strategy by seeing what happens with clicks
One benefit of tracking email clicks is reduced guesswork and a greater understanding of ROI. Tracking link click-through rates in email campaigns will give you a good idea of which content your audience prefers and what messaging resonates with them best. This information can be used to create more targeted campaigns or set up automation so customers who engage with your messages receive relevant content based on their preferences.
You can also use this information to A/B test different subject lines and content for maximum engagement. You can then send out emails that resonate more with your audience.
2. Boost your conversion rates by following up on leads that are more likely to convert.
It’s challenging to follow up with people without knowing if your email was opened or if the recipients clicked on any links in your email.
