We Tested Gmail Multi-Send (Google’s Built-in Mail Merge)
Posted: Wed Dec 11, 2024 4:21 am
Gmail multi-send is right up there on the list of obscure Google products. It was a feature originally only offered in Google Workspace Individual — another obscure Google product. When Google started offering it as part of the more popular Google Workspace (formerly G Suite), there was no fanfare — you’d have to notice the little multi-send icon in your compose window.
But here at GMass, as the leading Gmail mail merge tool in the known italy phone number material universe, Gmail multi-send still raised our eyebrows early on. Even as it wallows in Google obscurity, sitting day after day at a desk in a sub-basement, swapping dreams of grandeur with Google PhotoScan and Google Expeditions.
Gmail multi-send is Google’s first crack at a native mail merge tool. And I do mean “first crack”… and barely mean “mail merge tool.”
Multi-send doesn’t let you use any merge fields or personalization in your emails. Its only merge-style function is the ability to send a mass email to each recipient individually.
For now, it’s buried. In the future? Google might beef it up and promote it like crazy. Or they might kill it off. You never know with those folks. I would run a Google Survey to find out what you think they’re gonna do… but they just killed off Google Surveys.
We were curious about what Gmail multi-send does (and doesn’t do). We knew the feature set wasn’t too robust after reading Google’s lite documentation. But what can it do and what can’t it do?
So we took the maiden voyage into Gmail multi-send to find out.
Here are the results of our hands-on test of Gmail multi-send.
But here at GMass, as the leading Gmail mail merge tool in the known italy phone number material universe, Gmail multi-send still raised our eyebrows early on. Even as it wallows in Google obscurity, sitting day after day at a desk in a sub-basement, swapping dreams of grandeur with Google PhotoScan and Google Expeditions.
Gmail multi-send is Google’s first crack at a native mail merge tool. And I do mean “first crack”… and barely mean “mail merge tool.”
Multi-send doesn’t let you use any merge fields or personalization in your emails. Its only merge-style function is the ability to send a mass email to each recipient individually.
For now, it’s buried. In the future? Google might beef it up and promote it like crazy. Or they might kill it off. You never know with those folks. I would run a Google Survey to find out what you think they’re gonna do… but they just killed off Google Surveys.
We were curious about what Gmail multi-send does (and doesn’t do). We knew the feature set wasn’t too robust after reading Google’s lite documentation. But what can it do and what can’t it do?
So we took the maiden voyage into Gmail multi-send to find out.
Here are the results of our hands-on test of Gmail multi-send.