Furthermore, engaging audiences in Email Marketing is crucial because it has been proven to help businesses perform in the long run, thereby achieving their goal of efficiently navigating a very competitive industry.
That being said, as we present the 15 best Email Marketing platforms in 2023, you will learn how to discover leading softwares that deliver excellence! As well as become aware of various pros and cons. All of this helps in determining a final and suitable decision for your business.
This article will help you recognize what you need to succeed, whether you are starting over or switching platforms. Let’s begin our lively and stimulating journey to discover the best Email Marketing platforms in 2023!
Overview of the 15 Best Email Marketing Platforms in 2023
Blucactus - Overview of 15 Best Email Marketing Platforms in 2023As you get familiar with the importance of the 15 best Email Marketing platforms in 2023 , we present a valuable list to consider.
Mailchimp (Best Overall Option)
OmniSend (Second best for increasing sales and reducing workload)
Freshmarketer (Best Integrated Website Analytics Option)
GoDaddy (The Best and Largest Website Hosting Provider)
Keap Infusion Soft (Best Automation Tools)
Campaign Monitor (Best Templates and Analytics)
Zoho Campaigns (Best feature set and customizations)
Twilio SendGrid (Best Transactional API)
Klaviyo (Best Review)
Marketo Engage (Best Salesforce Integration)
iContact (Best Unlimited Sending Features)
Customer.io (Best Automated Marketing Campaigns)
Salesforce (Best customization and cloud-based functionality)
SharpSpring (Better conversions to sales)
EmailOctopus (Best affordability and fast email delivery)
Email Marketing Platforms to Consider in 2023
1. Mailchimp (Best Overall Option)
Blucactus - mailchimpTo start off, we highly recommend the Email Marketing software called Mailchimp for all users to implement in their business. Also, unlike other platforms, Mailchimp is web-based. This ensures a clean method to not take up your device’s storage space.
Therefore, you don't need to download anything as it works as a standard web browser without worrying about wasting storage. Moreover, this software promotes a unique and ingenious approach to organization as it helps with email list management, automation, segmentation, and template creation.
Interestingly, Mailchimp also offers interpretive features that regulate your activity regarding working with emails. Aside from this, one of the reasons to check out Mailchimp is that it presents a winning approach that allows you to create campaigns without any coding knowledge.
To circumvent it even further, you can easily select and set up pre-built layouts for a wide variety of email campaigns. In fact, from holidays, newsletters, subscriptions, and notification alerts, these key fonts can help your business succeed without the presence of in-house developers.
Another notable feature of Mailchimp is email automation that creates a comprehensive experience on top of traditional emails. For instance, you can use this feature to reach out to audiences through Facebook ads, Google ads, Instagram ads, coupons, and more.
Moreover, here you can meet your targeted marketing needs without the demand of marketing representatives. Apart from this, you can send relevant emails to the appropriate audiences at once without composing and delivering one individually.
This is definitely a great tool to take advantage of for companies with limited staff. Additionally, this is also useful if your organization has a long contact list.
The last prominent example of why you should look into Mailchimp is because you can create and run marketing campaigns on the go. In fact, this software earns a high status among the best email marketing platforms in 2023 because it keeps up with busy lifestyles.
BluCactus - Email marketing for restaurants: build customer loyalty with the best tipsTo illustrate, Mailchimp offers an option where users can start and end campaigns without needing to log in to a computer. From there, using the mobile app, the software's account services send an email for you to confirm later where the online campaign will soon be activated.
It is generally available as an app for both Apple and Android devices. As far as pricing goes with Mailchimp , things are pretty transparent with specific features you can benefit from when subscribing.
Plus, your rate will be tailored to the number of contacts on your list. There are four packages to choose from: Free, Standard, Essential and Premium.
Overall, for professional and basic emails, we chinese overseas europe phone number data recommend the standard plan. On the other hand, if you want to experience the fullest of what email campaigns offer, choose premium.
With the premium package, you can enjoy creating complex segmentations, performing multivariate testing, and receiving advanced reporting systems.
Move your business forward with Mailchimp today!
2. OmniSend (Second best for increasing sales and reducing workload)
Blucactus - omnisendOmniSend comes in as the second best email marketing software to get praise and recognition from us. This platform is certainly one to look out for in 2023 because you can benefit faster than expected with increased revenue.
One feature that stands out about OmniSend software is that it focuses on more than just email campaigns. To illustrate, you can benefit from developing your newsletters and sales with automated emails, segmentation, and SMS.
Plus, with integrated email and SMS campaigns, all templates can be customized. So, create an engaging and personalized experience for customers to enjoy while finding what they want on a single platform!
One factor that makes OmniSend among the best email marketing platforms in 2023 is their standard package. For a winning price of $16, they offer to reach 6,000 emails per month with 60 SMS and unlimited web push available!
Additionally, a 24/7 live chat and support feature and a customer success manager will help your business grow. On the other hand, if you are just starting your company, you can take advantage of the free subscription.
This is indeed a standout feature as you can send up to 500 emails without paying any fees. In addition to this, this software offers landing pages, pop-ups, advanced reporting, web push notifications, post-purchase campaigns, and more.
Overall, OmniSend has everything your business needs to thrive efficiently as email marketing never gets more convenient. In short, Omnisend offers three different pricing plans for you to discover and consider.
