Popular Home Design Elements to Increase Conversions
Posted: Wed Dec 11, 2024 5:07 am
Guest Author
May 14, 2021
all,
E-Commerce,
Web Development
WordPress
Your homepage plays a the usage of ecuador phone numbers crucial role in converting your visitors. Even though people visit your landing page, they often take a sneak peek at your homepage (and possibly your About page) to learn more about you and make sure you're credible.
Homepage optimization is one of the first steps in conversion rate optimization. In this article, I'll analyze some standard homepage elements and show you how to optimize them.
1. Prototype design
People's idea of a professional website is largely determined by its compliance with standards, norms, and best practices. Studies have shown that a highly prototypical website (including a large number of prototypical design elements) makes a website more aesthetically appealing to visitors.
You want to make sure your website looks like a professionally designed prototype. Some of the elements of professional web design include:
Site Speed:
The performance of your website comes before any design elements. People will lose interest in your site if it takes seconds to load or is slow to load. 1 in 4 people say they'll abandon a site if it takes more than 4 seconds to load. Google recommends webmasters keep load times under 3 seconds on mobile devices.
When page load times increase from one second to 10 seconds, the probability of a mobile visitor bouncing increases by 123% .
image13
Navigation:
Make sure you have a simple and easy-to-use navigation menu. People shouldn’t get confused when trying to find what they’re looking for on your website.
What should you include in your homepage navigation menu?
The navigation menu on your homepage is a great place to showcase your most important pages. Your product page might be a good example. You want to include your most important products in the navigation.
But instead of using the general keywords “products” or “services,” it’s a good idea to use keywords you want to rank for to make it easier for search engines to crawl your pages.
If you offer “Homepage Optimization” and “Copywriting” services, you’ll want to use these two keywords in your navigation menu (instead of the generic keyword for “Services”). If you want to use a drop-down layout for your menu, make sure you use a Mega Menu instead of a generic drop-down menu.
In addition to your product, you want to make sure people know about you. You need an “About” page that explains who you are and what you offer. Your “About” page plays a key role in convincing people that you’re credible and trustworthy, so instead of treating it as an afterthought, make it your best page.
May 14, 2021
all,
E-Commerce,
Web Development
WordPress
Your homepage plays a the usage of ecuador phone numbers crucial role in converting your visitors. Even though people visit your landing page, they often take a sneak peek at your homepage (and possibly your About page) to learn more about you and make sure you're credible.
Homepage optimization is one of the first steps in conversion rate optimization. In this article, I'll analyze some standard homepage elements and show you how to optimize them.
1. Prototype design
People's idea of a professional website is largely determined by its compliance with standards, norms, and best practices. Studies have shown that a highly prototypical website (including a large number of prototypical design elements) makes a website more aesthetically appealing to visitors.
You want to make sure your website looks like a professionally designed prototype. Some of the elements of professional web design include:
Site Speed:
The performance of your website comes before any design elements. People will lose interest in your site if it takes seconds to load or is slow to load. 1 in 4 people say they'll abandon a site if it takes more than 4 seconds to load. Google recommends webmasters keep load times under 3 seconds on mobile devices.
When page load times increase from one second to 10 seconds, the probability of a mobile visitor bouncing increases by 123% .
image13
Navigation:
Make sure you have a simple and easy-to-use navigation menu. People shouldn’t get confused when trying to find what they’re looking for on your website.
What should you include in your homepage navigation menu?
The navigation menu on your homepage is a great place to showcase your most important pages. Your product page might be a good example. You want to include your most important products in the navigation.
But instead of using the general keywords “products” or “services,” it’s a good idea to use keywords you want to rank for to make it easier for search engines to crawl your pages.
If you offer “Homepage Optimization” and “Copywriting” services, you’ll want to use these two keywords in your navigation menu (instead of the generic keyword for “Services”). If you want to use a drop-down layout for your menu, make sure you use a Mega Menu instead of a generic drop-down menu.
In addition to your product, you want to make sure people know about you. You need an “About” page that explains who you are and what you offer. Your “About” page plays a key role in convincing people that you’re credible and trustworthy, so instead of treating it as an afterthought, make it your best page.