Types of Marketplace
Posted: Wed Dec 11, 2024 5:20 am
Marketplaces have brought about a boom with shopping malls. Previously, brands relied on their own stores and shop windows to attract potential customers. Shopping malls have given rise to a new opportunity for brands to gain greater exposure through larger, more accessible stores. The only drawback? The existing competition.
In this situation, online marketplaces come into play. These are perfect for implementing larger e-commerce strategies, but this does not mean that brands do not have their own personalized channels.
Before implementing this strategy, it is necessary to know which Marketplaces are best for you to be in and which ones are not. You need to know which one is the line database most suitable for positioning your products.
Do you know what online marketplaces are?
These are platforms that can be either websites or applications. Brands offer their products on different platforms, which receive a commission for sales. These commissions are established based on the type of products, management, shipping or rates depending on the sale.
They are similar to shopping malls, but in the digital realm. In them you can find products and services of all kinds, although all of them under the same conditions, since it is a uniform design for all without being able to design pages for each one. To enjoy a more personalized experience, there are websites for each brand.
Marketplaces work, in part, in a similar way to search engines, since they will position their products based on certain algorithms. Sellers, therefore, have to be informed and deal with these variables so that their products can appear among the first positions. One of the aspects that are taken into account for the positioning of these products are the reviews . Therefore, it is important that we take into account the user and the ease of purchase so that they can give a good opinion of your brand.
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Types of Marketplaces
Firstly, there is the B2C Marketplace . This refers to Business to Consumer, that is, from company to consumer. Sellers offer products to consumers who are going to be the end users. One of the greatest advantages that can be obtained from them is that they allow reaching a large number of users.
Their system is easy to use and does not require any technical knowledge or expert personnel.
These include vertical B2C marketplaces that offer a large number and variety of products, but are specific to a very specific audience. That is, they can be products aimed exclusively at the pet, fashion, or home sector, such as Asos or Zalando.
On the other hand, there are marketplaces that offer all kinds of products without being aimed at a specific audience or category. Some examples of these are Amazon, Otto or eBay.
In this situation, online marketplaces come into play. These are perfect for implementing larger e-commerce strategies, but this does not mean that brands do not have their own personalized channels.
Before implementing this strategy, it is necessary to know which Marketplaces are best for you to be in and which ones are not. You need to know which one is the line database most suitable for positioning your products.
Do you know what online marketplaces are?
These are platforms that can be either websites or applications. Brands offer their products on different platforms, which receive a commission for sales. These commissions are established based on the type of products, management, shipping or rates depending on the sale.
They are similar to shopping malls, but in the digital realm. In them you can find products and services of all kinds, although all of them under the same conditions, since it is a uniform design for all without being able to design pages for each one. To enjoy a more personalized experience, there are websites for each brand.
Marketplaces work, in part, in a similar way to search engines, since they will position their products based on certain algorithms. Sellers, therefore, have to be informed and deal with these variables so that their products can appear among the first positions. One of the aspects that are taken into account for the positioning of these products are the reviews . Therefore, it is important that we take into account the user and the ease of purchase so that they can give a good opinion of your brand.
marketplace
Pin It
Types of Marketplaces
Firstly, there is the B2C Marketplace . This refers to Business to Consumer, that is, from company to consumer. Sellers offer products to consumers who are going to be the end users. One of the greatest advantages that can be obtained from them is that they allow reaching a large number of users.
Their system is easy to use and does not require any technical knowledge or expert personnel.
These include vertical B2C marketplaces that offer a large number and variety of products, but are specific to a very specific audience. That is, they can be products aimed exclusively at the pet, fashion, or home sector, such as Asos or Zalando.
On the other hand, there are marketplaces that offer all kinds of products without being aimed at a specific audience or category. Some examples of these are Amazon, Otto or eBay.