It is important to note that email marketing trends are currently focused on providing interactive content that can really be useful to the user, while respecting their data privacy.
Therefore, the newsletter faces many challenges, but by achieving diversity and following the tips below, you will make good use of email marketing and will not fail in your attempt.
How to create a good email marketing strategy?
This new trend may be considered a real challenge for many, but the fact is that email marketing has many advantages for brands. Therefore, we will give you incredible tips so that you can master this tool like a pro:
Campaign automation
Automating your email marketing campaigns is a very positive action, because you can send the exact message to the exact person, and at the perfect time. That is, thanks to this option, it will no longer be necessary to configure and send emails one by one and spend the whole day on it.
If you haven't yet made the decision to automate your email marketing campaign, it's not too late to start. We also recommend that you take this step for welcome emails, registration confirmations, birthdays and anniversaries, abandoned carts, and thank you messages for a download or purchase.
Debugging metrics
BluCactus - email marketingIn the world of marketing there is a very particular rule: anything that cannot be measured does not exist. Therefore, in order to know if your email marketing campaign is working, you must measure the results periodically.
In fact, these are the metrics you should pay most attention to:
Click Rate For this type of rate, the number of unique clicks would have to be divided by the number of emails that have been delivered.
Open Rate The open rate would be the number of emails that have been opened, divided by the number of emails delivered.
To know the results of the abandonment rate , you have to divide the total number of users who unsubscribe by the number of emails delivered.
Delivery Rate In this case the metric consists of dividing the number of emails delivered by the number of emails that have been sent.
Perform A/B tests
When you measure the results of your emails, you can really see what's working and what's not. However, now that we're in 2022, in addition to measuring metrics and carrying out a series of other steps, it's essential to test with A/B tests. If you don't know how they work, we'll explain them below.
A/B testing involves creating two variants of a single email, but adding an element to distinguish them. This can be achieved by adding a different color to the call-to-action button or a different subject line.
To create the tests, you must therefore send each email to a sample of users in your database. Then, compare the results of each of them to see which one has had the greatest acceptance and effectiveness.
BluCactus - email marketingCleaning the mailing list
A low-quality email list leads to a low delivery and opening rate, and your messages can be considered spam . So, this year you should focus on your email marketing campaign and start removing inactive users from your database. In fact, this is an activity you should do at least every 6 months.
Segmenting your mailing list
When you clean up your contact list and get rid of inactive contacts once and for all, you need to put some good segmentation in place.
To segment your contact list, a good idea is to divide it into several small groups according to interests, purchasing behavior, location, and other elements. As a result, you will be able to send ebay phone number data your contacts 100% personalized and relevant email marketing copy to obtain better conversions, clicks, and opening rates.
Using double opt-in
Double opt-in is the process by which you can confirm new contacts who have subscribed to your lists. You can send an email to new users, and then ask them to click to confirm their subscription.
This step helps you determine which emails are actually active, to improve your metrics and have a better email marketing campaign.
Including calls to action
This element cannot be missing from the email marketing trends for 2023. A call to action always brings many advantages, so there are very few exceptions for it not to be included. First of all, you must be very clear about what you want to achieve with your email, as well as making it clear to the user what is expected of them.
You can also include a link or button containing a call to action, so that users can access a specific site. For example, if you want a user to read a blog post, make a purchase, or register for an event, this tool will be of great help.
You can also get creative with your calls to action instead of just “buy now” or other common phrases.
Personalized emails
A personalized email marketing will be a great advantage for any business , as your emails can be better segmented to stand out in the inbox. Now, personalization is not just about putting the name in the subject line, as all resources can be used to make the email text and the offer tailored.
Ignore the use of the email address “[email protected]”
You've probably received an email from an email address that starts with "noreply" on several occasions. However, it's important to note that this common technique can lead to some downsides, as it can worsen the customer experience by not being able to submit their queries and reduce email deliverability .
This practice also increases the chances of your emails going straight to the spam folder. So, our recommendation is to use another email address ([email protected]), and have someone in charge of monitoring and responding to messages.
Reviewing emails before sending them
We don't want to finish our tips for better email marketing without adding this point first. Often, what you do quickly goes wrong, and when sending an email you can't make any kind of mistake that will destroy your campaign. Therefore, a very good trick is to send yourself a test email so you can check that everything is in order.
