Lead Generation: Find Qualified Leads on LinkedIn in 7 Steps!
Posted: Tue Dec 03, 2024 8:34 am
Do you know what that set of marketing strategies is that is useful for generating qualified leads and turning them into customers? It's Lead Generation! Discover Lead Champion's 7 tips on how to do Lead Generation on LinkedIn .
The 7 Steps to Finding Qualified Leads on LinkedIn
The Lead Generation process is different in every company, but the representation that we find most effective is that of the 7 phases , designed to accompany the user during all the moments that lead to the purchase.
In the 4.0 world in which we find ourselves, we know for sure that our customers, to reach us, have all taken a different path. Yet there are common elements: research for information online, research for companies, comparison with competitors, choice of supplier .
These processes can be guided and influenced thanks to various tools: the website , certainly, a good blog with articles dedicated to the product, the company's social pages with their specific contents, but also one 's personal profile .
Among all the tools we can use, LinkedIn occupies a prominent position. Thanks germany phone number library to its relational nature, it is an excellent tool to publicize your products or services and find new qualified B2B leads .
In this article we will see how to apply in a practical way the 7 steps of Lead Generation on LinkedIn . To make everything clear I will give an example for each of these, following a single "thread".
We will explain how Anita, a sales representative at CaffèBreak, which sells office coffee machines, could build her network on this social network. We specify that she works in B2B and that her typical customer is the PMI .
Let's get started!
1. Plan your lead generation activities
Every self-respecting social activity has a defined content plan. LinkedIn is what we can define as an H2H, Human to Human . This new perspective allows us to go beyond the concept of B2B or B2C, and return to seeing our interlocutor for what he is: a person like you.
Like any interaction worth its salt, it all starts with how you present yourself. Profile photo, summary, cover photo, experiences . All of these things are important, but don't lose sight of the main content: your posts .
Anyone who wants to get in touch with you, with your company, will go to see what you comment, what you publish, what you recommend. This is why you need to plan a strategy that reflects you and your brand.
Don't leave things to chance, your Lead Generation starts from the planning phase , especially on LinkedIn!
The 7 Steps to Finding Qualified Leads on LinkedIn
The Lead Generation process is different in every company, but the representation that we find most effective is that of the 7 phases , designed to accompany the user during all the moments that lead to the purchase.
In the 4.0 world in which we find ourselves, we know for sure that our customers, to reach us, have all taken a different path. Yet there are common elements: research for information online, research for companies, comparison with competitors, choice of supplier .
These processes can be guided and influenced thanks to various tools: the website , certainly, a good blog with articles dedicated to the product, the company's social pages with their specific contents, but also one 's personal profile .
Among all the tools we can use, LinkedIn occupies a prominent position. Thanks germany phone number library to its relational nature, it is an excellent tool to publicize your products or services and find new qualified B2B leads .
In this article we will see how to apply in a practical way the 7 steps of Lead Generation on LinkedIn . To make everything clear I will give an example for each of these, following a single "thread".
We will explain how Anita, a sales representative at CaffèBreak, which sells office coffee machines, could build her network on this social network. We specify that she works in B2B and that her typical customer is the PMI .
Let's get started!
1. Plan your lead generation activities
Every self-respecting social activity has a defined content plan. LinkedIn is what we can define as an H2H, Human to Human . This new perspective allows us to go beyond the concept of B2B or B2C, and return to seeing our interlocutor for what he is: a person like you.
Like any interaction worth its salt, it all starts with how you present yourself. Profile photo, summary, cover photo, experiences . All of these things are important, but don't lose sight of the main content: your posts .
Anyone who wants to get in touch with you, with your company, will go to see what you comment, what you publish, what you recommend. This is why you need to plan a strategy that reflects you and your brand.
Don't leave things to chance, your Lead Generation starts from the planning phase , especially on LinkedIn!