How to connect with the audience?
Once you have established a connection with the cashapp database consumer, you have to make sure that it remains there. How is this possible? By generating engagement, offering attractive promotions, knowing and analysing their tastes and preferences through data models, etc.
Engagement
To generate engagement you have to excite your audience (know their goals, concerns, needs, preferences, etc.) and use social media to talk about it. People don’t care if you talk about yourself, but rather about how they feel in different situations. When they see your content they have to think “I feel that way too” or “this person knows how I feel.
A good way to generate engagement is by encouraging audience participation and asking what they want to see posted on your social media. For example, if your brand is a cosmetics and beauty brand, they will probably be interested in knowing how to apply the products you sell; if you are a chocolate brand, recipes for Christmas desserts.
Promotions
Promotions are always attractive because they mean buying at cheaper prices. Take advantage of them to connect with your audience and make them choose you. Analyze which products are of most interest and offer discounts and promotions that encourage consumers to buy.
Interact with the audience
You already know your audience and you know how they behave. Now it's time to nurture the connection using proximity and empathy. Interact with them by creating content and having them participate in events, giveaways, contests, etc.
CRM
Keep track of the activity of the followers who interact with you the most and identify ambassadors or influencers who attract more followers to your account. Create a CRM focused on customer relations.
Data model
Data models are used to understand purchasing processes and whether campaigns are effective and meet established objectives.
Benefits of connecting with the audience
If you work on customer experience, you will achieve a memorable brand memory for the customer. Here are the benefits:
Customer loyalty : To build customer loyalty , you need to be patient and have the right strategies. A customer doesn't decide to become loyal overnight, but first needs to perceive interest from the brand, beyond just selling them a product. When you know the customer's tastes and needs and you direct them to the product or service you offer, you connect with them. Keep in mind that customers are not looking to buy products so much as to be part of a lifestyle. For example, Adidas not only sells sports, but also sells a healthy and balanced lifestyle.
Generating value : This is the main challenge for brands. As is normal, brands seek recognition and value. To achieve this, there is hard work and dedication to details to generate emotions and feelings in the target audience. One of the best ways to know if your brand has this value is by analyzing whether customers continue to buy from your brand despite higher prices.
Closeness to the public : the strongest brands are characterized by maintaining closeness to their public, interacting with them and generating satisfaction.
At Mediapost we are specialists in relational marketing. We offer engagement services that consist of analysing all your business analytics and buyer profile. We then extract the most important insights to help build a special retailer-customer connection.
