However, Grammarly’s report references two limitations that I believe deeply affect communication plans:
An adoption gap persists, with 90% of leaders using AI but only 50% of knowledge workers doing the same.
AI literacy is low, as 52% of knowledge workers want improved education and training to use generative AI effectively.
These mismatches breed mistakes. Workers don’t know what data they should include in model prompts, potentially leaking sensitive information to a public space. Or leaders might remove human oversight from AI use too soon, leading to automated communication errors that hold up in a court of law — and cost you millions.
I see many organizations either rush adoption or back away because they’re afraid. Boundless enthusiasm can get you in hot water with comms, but like it or not, AI will probably become part of your comms ecosystem.
That’s why I suggest building an “AI in the workplace” policy now to govern tool use, especially if your comms team interacts with confidential or sensitive information. AI training is still nascent but growing as vendors like OpenAI grow their enterprise offers. Explore options that suit your team’s tech level and use cases. You don’t want to overwhelm them with features; instead, empower them to use AI responsibly.
Use pre-built communication plan templates.
If you’re building your first comms sri lanka telemarketing database plan for a specific need (e.g., product launches, social media campaigns, internal alignment), a template can guide your conversations with other stakeholders and build up something solid to get you going.
For solid templates for various business comms needs, check out these business templates by HubSpot. You can find comms plans and other templates for items like action plans, annual reports, business proposals, and other business cases. I’ll also walk through several communication plan templates later in this article — take any of those to begin this process.
2. Audit your current communication materials.
Before you build a new plan, take stock of what you have already. A communication audit lets you see what’s working, missing, and broken.
You can run audits however you want, but I believe any audit should at least include:
Reviewing all existing material related to your goal (e.g., website copy, email campaigns, ads, and social posts). I find people often forget internal communications, so also check places like Slack channels and Teams meeting notes.