Company blog, or content marketing
Posted: Wed Dec 11, 2024 7:55 am
Running a company blog has a positive impact on building brand awareness and image, as well as increasing sales. Research shows that companies that run a blog record an average of 67% more leads than companies that do not.
benefits of content marketing - infographic
The benefits of using content marketing
This task will require a significant investment of time and consistency in publications. The visibility of the effects will depend on the authority of the domain and the quality of the published entries.
In order to position yourself as an expert in a given field and thus influence the purchasing decisions of potential customers, it is important to remember that the article you want to publish on your blog should solve a problem, answer specific questions and the needs of the target group. Topics discussed on such a blog should not be chosen randomly, by feel. A good practice is to conduct research in advance, including choosing the main thread, topics to be discussed, phrases and words that should be included in a given article. Publishing content based on such an analysis not only allows you to achieve high positions in search engines, but also provides a positive UX (user experience) for users looking for answers to doubts related to the product/service in a comprehensive way, covering the subject matter of the issue.
Remember that in most cases the blog should be located within the domain, not on a subdomain. Thanks to this, links leading to your blog will be able to strengthen the offer subpages or product categories through internal linking . A great tool that significantly increases the effectiveness of content is the Content editor from Surfer. The tool helps determine how long the article should be and what words it should contain to be able to compete in Google. By the way, this article was also created with the help of Surfer
One more tip!
Put as much energy into promoting the article as you put into writing it. Share it on social media, find threads online that your questioners will find the answer to in your article. This way, you will achieve much better results.
On our blog you will find articles by Karolina Czajkowska that discuss more about running a corporate blog:
How to Start and Run a Company Blog
Optimizing articles on a company blog
For whom?
For everyone. Industries that can achieve smaller benefits are those whose services are used quickly, here and now, e.g.: roadside assistance, taxi.
When will you see the results?
Content marketing is a form of advertising that requires line database patience and time. Its effects will also depend on the quality of the page. However, if we assume that we publish an entry on a page that is decently visible in Google, then there is a chance that after Google indexes the subpage, it will start generating passive organic traffic.
If you don't have time to run a blog yourself or you're not happy with the traffic your blog generates? Write to us!
6. YouTube channel
YouTube is currently the most dynamically developing social platform and at the same time probably the least exploited by companies as a marketing tool. On YouTube we can place our paid video ads, for example on popular channels related to the topic via Google Ads or take the other side and use the service to publish created content.
youtube in poland - infographic
Polish YouTube in numbers
If you think that what you do can somehow interest a wider audience, consider starting your own channel with regular publications. If you run an online store, you can talk about products, show them and test them. If someone is looking for information about a product and is undecided about which brand to choose, they will most likely come across your video and you may contribute to their purchase decision. It is important to remember to choose a good title and prepare a description of the video with links to the products discussed, so that the viewer can easily land on the subpage of a specific article.
You can read more about this in Marek Rogowski's article on YouTube video optimization .
What if you don't sell anything, but provide services? For example, if you run a construction company, by publishing videos of your services you can emphasize your professionalism and encourage potential customers to use your company's services. Even a lawyer or a doctor (professions that cannot advertise) can build their personal brand by providing advice and explaining certain issues.
Many YouTubers claim that you don't need expensive equipment to record, and that to get started, all you need is a phone with a good camera, a free editing program, and a lot of enthusiasm!
For whom?
Virtually every industry will find room for improvement here.
There are as many ideas as there are companies. Just remember that it will cost you a lot of time and effort, so put just as much effort into optimizing and promoting your film on social media and the web. Let the time you spend pay off.
When will you see the results?
The effects of this type of advertising will usually depend on the quality of the product we offer, i.e. the more valuable content we provide, the more spectacular the effects will be. In theory, transitions should appear after the publication of one film, but this method will only be noticeable when our channel grows in strength.
If you limit your YouTube activities to displaying paid ads in and around videos, the effects will be visible immediately.
If you are looking for an idea on how to use YouTube in your company or you need help with channel optimization - write to us and we will definitely help!
Let's talk about advertising your business on the Internet
Contact us!
7. E-mail marketing - Mailing
It might seem that this is an outdated and ineffective form of internet marketing, but as Radek Kotarski says - nothing could be further from the truth. According to a report published by Compass, mailing took second place among the best converting marketing channels in online stores . Why is that? If we implement mailing as part of a newsletter, everyone who has consciously signed up for it has agreed to receive offer emails. They know your store and know that shopping with you is safe and beneficial for them.
benefits of content marketing - infographic
The benefits of using content marketing
This task will require a significant investment of time and consistency in publications. The visibility of the effects will depend on the authority of the domain and the quality of the published entries.
In order to position yourself as an expert in a given field and thus influence the purchasing decisions of potential customers, it is important to remember that the article you want to publish on your blog should solve a problem, answer specific questions and the needs of the target group. Topics discussed on such a blog should not be chosen randomly, by feel. A good practice is to conduct research in advance, including choosing the main thread, topics to be discussed, phrases and words that should be included in a given article. Publishing content based on such an analysis not only allows you to achieve high positions in search engines, but also provides a positive UX (user experience) for users looking for answers to doubts related to the product/service in a comprehensive way, covering the subject matter of the issue.
Remember that in most cases the blog should be located within the domain, not on a subdomain. Thanks to this, links leading to your blog will be able to strengthen the offer subpages or product categories through internal linking . A great tool that significantly increases the effectiveness of content is the Content editor from Surfer. The tool helps determine how long the article should be and what words it should contain to be able to compete in Google. By the way, this article was also created with the help of Surfer
One more tip!
Put as much energy into promoting the article as you put into writing it. Share it on social media, find threads online that your questioners will find the answer to in your article. This way, you will achieve much better results.
On our blog you will find articles by Karolina Czajkowska that discuss more about running a corporate blog:
How to Start and Run a Company Blog
Optimizing articles on a company blog
For whom?
For everyone. Industries that can achieve smaller benefits are those whose services are used quickly, here and now, e.g.: roadside assistance, taxi.
When will you see the results?
Content marketing is a form of advertising that requires line database patience and time. Its effects will also depend on the quality of the page. However, if we assume that we publish an entry on a page that is decently visible in Google, then there is a chance that after Google indexes the subpage, it will start generating passive organic traffic.
If you don't have time to run a blog yourself or you're not happy with the traffic your blog generates? Write to us!
6. YouTube channel
YouTube is currently the most dynamically developing social platform and at the same time probably the least exploited by companies as a marketing tool. On YouTube we can place our paid video ads, for example on popular channels related to the topic via Google Ads or take the other side and use the service to publish created content.
youtube in poland - infographic
Polish YouTube in numbers
If you think that what you do can somehow interest a wider audience, consider starting your own channel with regular publications. If you run an online store, you can talk about products, show them and test them. If someone is looking for information about a product and is undecided about which brand to choose, they will most likely come across your video and you may contribute to their purchase decision. It is important to remember to choose a good title and prepare a description of the video with links to the products discussed, so that the viewer can easily land on the subpage of a specific article.
You can read more about this in Marek Rogowski's article on YouTube video optimization .
What if you don't sell anything, but provide services? For example, if you run a construction company, by publishing videos of your services you can emphasize your professionalism and encourage potential customers to use your company's services. Even a lawyer or a doctor (professions that cannot advertise) can build their personal brand by providing advice and explaining certain issues.
Many YouTubers claim that you don't need expensive equipment to record, and that to get started, all you need is a phone with a good camera, a free editing program, and a lot of enthusiasm!
For whom?
Virtually every industry will find room for improvement here.
There are as many ideas as there are companies. Just remember that it will cost you a lot of time and effort, so put just as much effort into optimizing and promoting your film on social media and the web. Let the time you spend pay off.
When will you see the results?
The effects of this type of advertising will usually depend on the quality of the product we offer, i.e. the more valuable content we provide, the more spectacular the effects will be. In theory, transitions should appear after the publication of one film, but this method will only be noticeable when our channel grows in strength.
If you limit your YouTube activities to displaying paid ads in and around videos, the effects will be visible immediately.
If you are looking for an idea on how to use YouTube in your company or you need help with channel optimization - write to us and we will definitely help!
Let's talk about advertising your business on the Internet
Contact us!
7. E-mail marketing - Mailing
It might seem that this is an outdated and ineffective form of internet marketing, but as Radek Kotarski says - nothing could be further from the truth. According to a report published by Compass, mailing took second place among the best converting marketing channels in online stores . Why is that? If we implement mailing as part of a newsletter, everyone who has consciously signed up for it has agreed to receive offer emails. They know your store and know that shopping with you is safe and beneficial for them.