What strategies should be implemented to attract members to an NGO?
You need to know how to create attention-grabbing strategies to get the necessary funds. You can implement these strategies:
Face to face
Handing out leaflets explaining what your vk database NGO is about, who it helps and the goals to be achieved. Asking for donations for a cause or for volunteers. Face-to-face contact helps to humanize the cause, since you see that behind the NGO there are real people who care about the problems of society.
Telemarketing
The telephone can be used to create long-lasting relationships between members and the NGO. But how? By creating membership recruitment campaigns aimed at people who have previously collaborated, with seasonal campaigns or membership increase campaigns.
However, it is advisable to carry out a series of actions before attracting partners, since a simple call is cold and ineffective. Why? Because the person you call may not have knowledge of what you are proposing. The best thing is to complement the calls with other types of strategies that, today, are within our reach. Having a funding strategy and a digital marketing plan where you can promote the blog and advertising on social networks will help you reach people who are interested in your cause and share their data with your NGO.
With a good CRM solution , your NGO can improve its relationship with partners and make more use of their services.
Email marketing
Sending messages to ask for donations or to attract the attention of future members should always be done by informing people about the cause and never demanding anything from the sender. In addition, it is not advisable to overuse them, as it can generate rejection in the person. The best thing is to do an analysis of who might be interested in joining your NGO.
Organization of events and fairs
One way to generate curiosity and attract the public you are interested in is by organizing events and fairs. You can raise funds for your goals by selling tickets or items related to the cause.
Product sales
Sell all kinds of merchandising and use the money raised to improve the NGO. The most typical are t-shirts, notebooks, mugs, key chains… But, if you can think of something more original, you can try something more original. People like to see new things and there is always something to discover.
