What is a WhatsApp business account and what are its features?
WhatsApp Business app
How to sign up for WhatsApp Business (updated 2025)
Setting up auto-messages in WhatsApp Business
Potential difficulties when working with WhatsApp Business App
WhatsApp Business Platform (WABA) – What is it and who is it for?
Conclusion
With its help, businesses receive a verified "green" profile, product catalogs, quick responses, tags, product cards, payment links, support for channels and chatbots based on Meta AI, etc. (Meta is recognized as an extremist company in Russia and is banned in Russia).
WhatsApp's Russian audience is estimated at gambia cell phone database approximately 67 million MAUs in 2025, making it the most popular messaging app in the country. Globally, the number of users has exceeded 2.95 billion MAUs and continues to grow.
More than 100 billion messages are exchanged daily via WhatsApp (Meta's official 2020 estimate); independent research predicts this volume will grow to approximately 140-150 billion by 2025.
WhatsApp messaging shows record engagement:
98% of messages are opened by users;
≈90% are read within the first three minutes of delivery.
What does this mean for business owners? The ability to build a direct dialogue with customers, quickly engage them in the sales funnel, launch triggered notification chains, and increase brand loyalty through near-instant message delivery and engagement.
What is a business account on WhatsApp?
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What is a WhatsApp business account and what are its features?
WhatsApp Business is currently available in two formats:
The WhatsApp Business mobile app is free and suitable for micro-businesses and individual entrepreneurs.
WhatsApp Business Platform (Cloud / On-premise API) — for medium and large companies that need integrations, automation, flow fronts, and large-volume messaging.
In your business profile, you can specify your legal name, industry, website, social media, retail locations, business hours, a preview catalog of products/services, set up quick replies, shortcuts, payment links, landing flows, and connect the Meta AI bot for automated conversations.
Status How is it assigned? What does it look like? Who is it available to?
Business Account Assigned automatically after registration of the number Company name (no check mark) To all users of the application/platform
Verified Business Account (Meta Verified) Paid subscription or document review in Business Manager Blue checkmark (was green until July 2024) Small, medium and large businesses from supported countries
Official Business Account (OBA) Meta is manually assigned to large and recognizable brands; it cannot be requested directly. Blue checkmark + company name is displayed instead of the number in chat and list Large world-class companies
Key Benefits of a WhatsApp Channel
A verification badge increases trust: users immediately see that they are communicating with an official brand and not a scammer.
Chatbots and Meta AI allow you to automate responses, segment customers, and process leads 24/7.
Personalization - messages are sent only to conscious opt-in, so the database already contains names and context.
High feedback: With an open rate of ≈98%, users are eager to rate, respond to buttons, and participate in surveys.
Analytics: The app includes basic delivery and readability statistics; Platform offers advanced dashboards, template quality, Tier 1-4 limits, and more.
Message formats that can be sent to clients
Category (according to Meta model) Examples Restrictions
Marketing Promotions, resale, recommendations (Netflix India sends TV series selections) template, paid from 1 second
Utility E-receipt, delivery status with live geotracking of your order template, paid
Authentication 2FA codes, bank account login template, separate tariff
Service operator responses, one-on-one support free from November 1, 2024
Additionally available: Flows—mini-forms and catalogs directly in the chat (table reservations, train seat selection, questionnaire filling); media content (documents, video, audio, product cards); and payments via WhatsApp Pay (India, Brazil, and several Latam countries).
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Mailing restrictions and limits
Tool Recipient limit Note
Broadcast list in the mobile app 256 contacts per sending The contact must save the brand number.
WhatsApp Business Platform Tier 1 - 1,000 → Tier 2 - 10,000 → Tier 3 - 100,000 → Tier 4 - ∞ unique recipients every 24 hours automatic increase with