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Marketing Calendar 2022: Key dates of the year

Posted: Wed Dec 11, 2024 9:16 am
by rabia829
If we had to name the most important element for a successful business strategy , it would be planning. Brands and companies plan campaigns in advance related to the important events of the year , so with enough data, they can develop their marketing strategies based on the behavior and needs of consumers during these special occasions.

Forecasting and planning are essential components of any business strategy. So you can't miss a 2022 marketing calendar in which you can keep track of the most important dates in e-commerce and plan your actions in advance.

Why it is important to have a marketing calendar in 2022
Having a marketing calendar makes it easier to identify key dates that your brand and your customers may have. It's about knowing a deep dive into the demographics of the u.s. chinese population what the key dates of the year are commercially speaking and choosing those that are most appropriate for your niche. Incorporating them into your marketing strategy in advance will help you schedule thematic campaigns and special promotions.

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What do you get out of this? First of all, a marketing calendar will help you create topical content . On the other hand, in terms of positioning, designing commercial campaigns on dates relevant to your brand will enhance your values ​​and increase the interest of your audience. That's why it's important to choose dates that align with your brand.

Get ahead in your marketing campaigns: key moments of the year
Below, we'll show you several key moments of the year and see which sectors are the most interesting , as well as what actions the brands in our service catalogue can take to boost their sales. Have your marketing calendar handy to write down all these relevant dates for 2022.

January, the beginning of the year: new resolutions and sales
January sales , discounts and other offers are important times for any brand. It has become an opportunity to sell products, but also to launch new items and even to organise sales with limited editions taking advantage of the consumer trend.

Which sectors can take advantage of these dates and how should they do so?
Any type of business or sector, both physical and online, can take advantage of the sales boost that comes with the beginning of the year. So, what should we take into account regarding the nature of the business?

In the case of physical businesses , brands that want to take advantage of the January sales season must carry out an attraction marketing strategy, as well as include promotions in physical stores. Meanwhile, online businesses can seek to attract traffic from potential customers to their e-commerce through marketing strategies.

The key to successful sales campaigns is knowing the consumer, but also properly coordinating logistics, having made forecasts about the increase in demand, as well as maintaining an omnichannel shopping experience.