Inbound marketing to build relationships – The roots of marketing
Posted: Wed Dec 11, 2024 9:28 am
Customer centric or buyer persona are two terms that have been repeated in all marketing and communication forums in recent years. It is not only about knowing our customers and our audience, but also about knowing people , their concerns, motivations and needs and thus knowing how we can be close to them to build human relationships. It is about applying inbound marketing to build relationships with customers.
Long-lasting and sustainable relationships over time
Inbound marketing strategies, in the digital field, are based entirely on knowing and understanding customers and potential customers by defining buyer personas . The optimal dissemination channels and communication content are specified around this figure, so that they are appropriate, relevant and attractive.
We must not forget that, in order to design a correct inbound marketing strategy , we must also know what our sales funnel is like and what state our amazon phone number data audience is in. Therefore, the involvement of the sales and commercial departments, as well as a good customer relationship management (CRM) and/or marketing automation platform, are essential to build relationships with our contacts. In other words, developing an integrated and shared data strategy for both areas — marketing and sales — will be key to good results.
The famous sales funnels are now more important in the communication and marketing departments. The capture and attraction of new potential clients begins in these areas, where all the content must be consistent and coherent between the channels in which it is published: website, advertisements, social networks, blog, display, etc.
The new visits we get from these media — attraction marketing — are aimed at pursuing conversion, always supported by marketing automation actions. This is how we obtain the complete flow of an inbound marketing strategy .
Stages of the sales or conversion funnel
In the first phase of attraction, special attention must be paid to the blog content, customer orientation, a correct definition of keywords and optimal SEO on our website, updated social networks, etc. This is the first thing our buyer persona will read about our business in an initial search for information.
The conversion phase is where the relationship with the person who visits or reads our content is developed. Being generous and providing extra information of high value that provides specific and concrete data about their search will help us to qualify the lead and be able to implement other communication actions that allow us to continue the relationship towards the sale. It is important in this phase to work well on the forms on our websites, prepare landing pages specialized in a specific theme or objective, as well as the correct application of calls to action .
In the next stage, new components are incorporated to strengthen the relationship with our potential clients . Yes, lead scoring and lead nurturing come into play, concepts as well-known as the previous ones and which we often forget. We must remember that these techniques, which we can now say are part of automation marketing , will help us define the type of content that corresponds to each profile and its behavior —we will observe the degree of maturity in the sales process in the case of lead scoring— and create different workflows and automations in the dissemination of content —lead nurturing.
Long-lasting and sustainable relationships over time
Inbound marketing strategies, in the digital field, are based entirely on knowing and understanding customers and potential customers by defining buyer personas . The optimal dissemination channels and communication content are specified around this figure, so that they are appropriate, relevant and attractive.
We must not forget that, in order to design a correct inbound marketing strategy , we must also know what our sales funnel is like and what state our amazon phone number data audience is in. Therefore, the involvement of the sales and commercial departments, as well as a good customer relationship management (CRM) and/or marketing automation platform, are essential to build relationships with our contacts. In other words, developing an integrated and shared data strategy for both areas — marketing and sales — will be key to good results.
The famous sales funnels are now more important in the communication and marketing departments. The capture and attraction of new potential clients begins in these areas, where all the content must be consistent and coherent between the channels in which it is published: website, advertisements, social networks, blog, display, etc.
The new visits we get from these media — attraction marketing — are aimed at pursuing conversion, always supported by marketing automation actions. This is how we obtain the complete flow of an inbound marketing strategy .
Stages of the sales or conversion funnel
In the first phase of attraction, special attention must be paid to the blog content, customer orientation, a correct definition of keywords and optimal SEO on our website, updated social networks, etc. This is the first thing our buyer persona will read about our business in an initial search for information.
The conversion phase is where the relationship with the person who visits or reads our content is developed. Being generous and providing extra information of high value that provides specific and concrete data about their search will help us to qualify the lead and be able to implement other communication actions that allow us to continue the relationship towards the sale. It is important in this phase to work well on the forms on our websites, prepare landing pages specialized in a specific theme or objective, as well as the correct application of calls to action .
In the next stage, new components are incorporated to strengthen the relationship with our potential clients . Yes, lead scoring and lead nurturing come into play, concepts as well-known as the previous ones and which we often forget. We must remember that these techniques, which we can now say are part of automation marketing , will help us define the type of content that corresponds to each profile and its behavior —we will observe the degree of maturity in the sales process in the case of lead scoring— and create different workflows and automations in the dissemination of content —lead nurturing.