How to be more creative when organizing an event
Posted: Wed Dec 11, 2024 10:45 am
Being more creative when organizing an event is one of the recurring questions among professionals in the sector. We live surrounded and saturated with information. Thousands of messages fight a battle every second to capture a minimum of our attention. Hence, the fundamental importance of creativity when organizing an event so that it stands out and is truly memorable. More than anything because the experiential aspect of communication (brand events, activations, etc.), unlike conventional linkedin phone number data advertising, has emerged as one of the few truly effective differentiation tools in the repertoire of brands. We talk in depth about the most practical aspects of event organization in our definitive guide . In this article we will focus exclusively on creativity.
In short, a different event will make you remembered. A memorable experience will position you in the top-of-mind of the public and will condition their decision when the time comes. A visually attractive environment will provide you with free advertising on the networks. In short, being creative when organizing an event is one of the, if not the main, keys to success .
“A memorable experience will put you in the public's top-of-mind”
In the advertising jargon of the 2000s there was an expression, 'to break through the clutter', something like 'striving to stand out from the grey crowd', but in these new 'frenetic 20s' it is still more relevant than ever, especially in the field of experiential marketing.
The consumer experience at an event, above all else
The first tip is the most obvious, but this needs to be made very clear. You organize an event not to 'talk about your book', or at least not directly and openly, but to offer the consumer an experience. An experience that surprises, motivates, inspires, generates positive emotions and a desire to repeat. And thinking about creative solutions from this perspective will open up a much wider range of possibilities than if you are conditioned by purely commercial objectives.
Creativity always at the service of your goals
It may seem obvious, but it is not always so. Therefore, the advice is to first be clear about the what and only then think about the how . It is very easy to get carried away by a very creative and cool execution, but if it does not have any underlying message or is not aligned with the values and messages of your brand or product, it can even be confusing and counterproductive. Therefore, when it comes to being more creative when organizing an event, it is essential not to lose focus of the message.
Photo by davisuko on Unsplash
Get inspired by the best to be creative
Trends are in the air . Ideas don't just come and go, they're just there. It's just a matter of finding the most suitable one for your specific case, which doesn't rule out that someone has already done something similar. That's okay. If you're honest and give it the right twist to adapt a creative concept to your needs, you're sure to end up with a different and memorable event. And besides, learning and being inspired by best practices is the best way to grow.
Interaction by any means
Participation greatly increases the memorability and, therefore, the effectiveness of any event. Therefore, put all your ingenuity and imagination into finding new and creative ways of interacting with your brand or product, from the most analogical and traditional, to the most techie and futuristic.
Co-creating adds points to creativity in your events
It is very common to use the expertise or talent of a famous person . Be careful, fame does not mean magazine covers, prime-time interviews and millions of followers. The important thing is that this talent and/or expertise is relevant to your audience and connects with them. Therefore, be open to the idea of joining forces with an opinion leader, artist or expert (or all in one) who best reflects the values and messages you want to convey. The participation of this person can materialize at many levels, from the call on social networks, to some legacy or exclusive creation that they make ad hoc or direct interaction during the event. A profile like this will help you be more creative when organizing an event.
In short, a different event will make you remembered. A memorable experience will position you in the top-of-mind of the public and will condition their decision when the time comes. A visually attractive environment will provide you with free advertising on the networks. In short, being creative when organizing an event is one of the, if not the main, keys to success .
“A memorable experience will put you in the public's top-of-mind”
In the advertising jargon of the 2000s there was an expression, 'to break through the clutter', something like 'striving to stand out from the grey crowd', but in these new 'frenetic 20s' it is still more relevant than ever, especially in the field of experiential marketing.
The consumer experience at an event, above all else
The first tip is the most obvious, but this needs to be made very clear. You organize an event not to 'talk about your book', or at least not directly and openly, but to offer the consumer an experience. An experience that surprises, motivates, inspires, generates positive emotions and a desire to repeat. And thinking about creative solutions from this perspective will open up a much wider range of possibilities than if you are conditioned by purely commercial objectives.
Creativity always at the service of your goals
It may seem obvious, but it is not always so. Therefore, the advice is to first be clear about the what and only then think about the how . It is very easy to get carried away by a very creative and cool execution, but if it does not have any underlying message or is not aligned with the values and messages of your brand or product, it can even be confusing and counterproductive. Therefore, when it comes to being more creative when organizing an event, it is essential not to lose focus of the message.
Photo by davisuko on Unsplash
Get inspired by the best to be creative
Trends are in the air . Ideas don't just come and go, they're just there. It's just a matter of finding the most suitable one for your specific case, which doesn't rule out that someone has already done something similar. That's okay. If you're honest and give it the right twist to adapt a creative concept to your needs, you're sure to end up with a different and memorable event. And besides, learning and being inspired by best practices is the best way to grow.
Interaction by any means
Participation greatly increases the memorability and, therefore, the effectiveness of any event. Therefore, put all your ingenuity and imagination into finding new and creative ways of interacting with your brand or product, from the most analogical and traditional, to the most techie and futuristic.
Co-creating adds points to creativity in your events
It is very common to use the expertise or talent of a famous person . Be careful, fame does not mean magazine covers, prime-time interviews and millions of followers. The important thing is that this talent and/or expertise is relevant to your audience and connects with them. Therefore, be open to the idea of joining forces with an opinion leader, artist or expert (or all in one) who best reflects the values and messages you want to convey. The participation of this person can materialize at many levels, from the call on social networks, to some legacy or exclusive creation that they make ad hoc or direct interaction during the event. A profile like this will help you be more creative when organizing an event.