Signs it's time to redesign your website
Posted: Sat Sep 27, 2025 12:49 pm
I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I had several websites generating earnings via affiliate commissions. Back then, you could have an “ugly” website and still rank well in search.
But not anymore.
Free Workbook: How to Plan a Successful Website Redesign
Today, your website portugal telemarketing database needs more than just content. To appear in search engine results, websites must balance user experience, brand clarity, site structure, security, and technical infrastructure. And I’ll say that’s fair, because customers expect nothing less from a business they trust.
In fact, according to a study, 75% of visitors decide if a website is credible based on how the content is presented. If your website is experiencing a high bounce rate, a drop in conversions, declining traffic, or other issues, you might need a redesign strategy.
Over the years, I’ve seen many brands redesign their websites when they pivoted their business strategy, transformed their brand, or simply because their conversion suffered.
Website Redesign vs. Website Refresh
Website redesign often requires substantial resources, time, and effort to accomplish. It isn’t a simple makeover that can be completed overnight. So before we move on, let's determine whether you truly need a total redesign or a simple website refresh.
A website refresh, unlike a website redesign, focuses on updates that don’t affect your website’s structure. This means that you don’t need to republish entire blogs, revamp landing pages, or realign the customer journey with new content.
For example, if you’re just tweaking the font, colors, or layout of your homepage, that’s a website refresh. On this note, I’d suggest using HubSpot’s AI Website Generator to quickly reimagine your homepage, create a prototype, and draw inspiration. All you need to do is describe your business, the style you want, and the tool’s generative AI will do the heavy lifting.
But not anymore.
Free Workbook: How to Plan a Successful Website Redesign
Today, your website portugal telemarketing database needs more than just content. To appear in search engine results, websites must balance user experience, brand clarity, site structure, security, and technical infrastructure. And I’ll say that’s fair, because customers expect nothing less from a business they trust.
In fact, according to a study, 75% of visitors decide if a website is credible based on how the content is presented. If your website is experiencing a high bounce rate, a drop in conversions, declining traffic, or other issues, you might need a redesign strategy.
Over the years, I’ve seen many brands redesign their websites when they pivoted their business strategy, transformed their brand, or simply because their conversion suffered.
Website Redesign vs. Website Refresh
Website redesign often requires substantial resources, time, and effort to accomplish. It isn’t a simple makeover that can be completed overnight. So before we move on, let's determine whether you truly need a total redesign or a simple website refresh.
A website refresh, unlike a website redesign, focuses on updates that don’t affect your website’s structure. This means that you don’t need to republish entire blogs, revamp landing pages, or realign the customer journey with new content.
For example, if you’re just tweaking the font, colors, or layout of your homepage, that’s a website refresh. On this note, I’d suggest using HubSpot’s AI Website Generator to quickly reimagine your homepage, create a prototype, and draw inspiration. All you need to do is describe your business, the style you want, and the tool’s generative AI will do the heavy lifting.