What is on-page SEO?
As we have explained in previous posts, a website can be positioned organically (SEO) or through advertising (SEM). Within the organic positioning technique, we viber phone number data find on-page SEO , which focuses on optimizing the internal elements of a website to improve its visibility in search engines.
In short, on-page SEO is the process of optimizing each page of a website to achieve better positioning and attract more traffic. This process includes different actions that we will see in detail later.
What is on-page SEO?
Why SEO for your pages is important
The websites that appear in the first results in search engines like Google are the ones that get around 70% of the clicks. And, consequently, they increase the chances of attracting more customers. Why? Because users consider the first results to be more reliable and those that best fit what they are looking for. Hence the importance of SEO strategy.
Starting to work on the internal SEO of your pages helps search engines like Google to better understand your website. Google places a lot of importance on on-page SEO optimization when it comes to positioning a website; it understands that one website is more relevant than another and, therefore, should appear first. In addition, an optimized page offers a better user experience , a fundamental factor when it comes to positioning.
Differences between on-page and off-page SEO
Within SEO optimization, there are two areas. Although both aim to improve positioning, there are quite a few differences between on-page and off-page SEO. On-page SEO involves internal actions on the pages, such as the use of keywords, tags, internal and external links, speed optimization, etc. And they depend entirely on you.
On the other hand, off-page SEO consists of carrying out external actions to increase the domain's authority . For example, obtaining links from other websites (link building) , working on local SEO or taking advantage of social networks. Working on both types of SEO is essential , since together they indicate to search engines that your website is relevant, trustworthy and credible.
On-page and off-page SEO
How to do on-page SEO
The goal of SEO is to try to position your pages in the first results and for the user to find you when they are searching in search engines for those keywords. The first thing is to make sure that your pages are well indexed, so that Google can reach them, crawl them and index them to position them . Once this is done, on-page SEO works on:
Web architecture: a well-organized website with a simple and clear menu will make navigation more useful and easier for users. The structure of your website must be focused on facilitating its usability and helping its positioning in search engines.
Quality content: Go for content that provides value and is not just for show. Select and strategically place your best keywords , always writing naturally, thinking about your target audience and how to solve their needs.
Tags: Take advantage of title tags and meta descriptions to draw attention to your target keywords, being clear and concise, using calls to action (CTA). Also use subtitles, h1, h2, h3 tags correctly to better structure your content.
Image optimization: add value to your pages by including multimedia content, such as images or videos. Use quality images, preferably your own, optimize the title and size so as not to slow down your website, and use the ALT attribute.
