This type of file helps us attract the attention of our online target more easily than with any other type of logo or static photograph, which is why it has been gaining ground on websites, marketing campaigns, social networks and content marketing in general. As a real case, the well-known Dell brand used Gifs in an email campaign, obtaining a 42% increase in the click rate and 109% in revenue.
Between video and photography, animated GIFs are the perfect afghanistan whatsapp phone number data format to boost our marketing strategy. These moving images are easier to share when it comes to conveying ideas. For example, one of the advantages of this format is that it weighs less than video and is easier to edit, which allows us to take care of the loading speed of our website or blog.
Lasting between 5 and 10 seconds, GIFs dynamically draw the public's attention without becoming boring or tedious. Pinterest was the first platform to enable animated GIFs, followed by Twitter and finally Facebook . On any of these social networks, animated GIFs have managed to become the best tool to stand out among a million news stories.
Let's not forget that it is a dynamic visual complement that is ideal for adding to any of our posts and it gets more virality than a regular photograph. In addition, it is used by companies when creating animated logos, since it allows them to focus the target's attention for a longer time than using a simple snapshot.
Another of its frequent uses is when displaying products in online stores. In some way, it is a much more suitable and striking format to briefly show a product in action. The same occurs with promotional banners. It has been proven that with the use of gifs, the number of clicks increases quantitatively.
On the other hand, it is more visually attractive than a static image and allows us to convey a greater number of ideas. It connects very quickly with the public and is effective in retaining attention. Its use also includes giving an original touch to an email in marketing campaigns or conveying our attractiveness as a brand image or logo to our potential clients if we work as designers or freelancers.
Taking the initiative to create an animated image can make all the difference when it comes to landing a new client. In addition, GIF works within a wide spectrum of colors, so the format will not lose quality as long as we use images with up to 256 colors.
