What is graphic design?
Graphic design, as defined by Wikipedia , is the profession and academic discipline whose activity consists of projecting visual communications intended to band phone number data transmit specific messages to social groups with specific objectives. We could summarize it as everything that communicates a message visually .
Graphic design is a profession that is evolving and has also been transformed by the digital age. Thus, in addition to traditional channels, we are faced with new digital media for communication, such as email marketing or social networks .
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What is graphic design for?
Graphic design is used to capture in images the message or idea that a brand wants to convey to an audience , that is, to communicate visually. Using key elements in this graphic and visual communication, such as colors, typography, lines or shapes, among others, graphic design manages to convey the message effectively.
Through it, companies can promote their corporate identity and publicize their products/services. In addition, the design transmits the image of your brand and professionalism , helping to generate trust among your potential customers. It also allows you to maintain your brand image across all channels, always showing visual coherence in communications.
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What does a graphic designer do?
Once you know what graphic design is for, you need a specialist to carry out this work: the graphic designer. This profile should have certain skills and knowledge to be able to effectively carry out their work, such as:
Be creative and innovative. The client expects a unique and attractive design that will capture the attention of their target audience, so the graphic designer should be able to create an image that sets them apart from their competition.
Being able to listen, understand the client's needs and communicate. Their job is not easy, as they have to transform a linguistic message into something graphic in a clear and attractive way. Delivering a message to the target audience as effectively as possible.
Mastering different digital tools; image editing programs such as Photoshop, design applications such as Illustrator, or other page layout programs, such as Indesign.
Be in continuous training. This is a discipline that is constantly evolving. For this reason, being up to date with the latest trends and new programs will help the designer adapt to what the current market requires.
Conclusion
With all this information we can see why it is necessary to have the experience of a professional graphic designer, who captures the essence of your company and knows how to transmit it to your audience. Graphic design is capable of connecting potential clients with the brand image . Its function is very complete and requires a lot of dedication.
In short, it is a discipline that plays a very important role in different areas such as digital marketing, both helping communication between companies and customers. Do you want to give the best image of your brand? As a graphic design studio we offer you the best service that will make the difference. Check it out!
