5 Questions to Ask Customers in Video Testimonials
Posted: Tue Dec 03, 2024 9:12 am
Are you struggling to find the right questions to ask your customers for video testimonials?
Fear not, here are some video testimonial questions you can use for inspiration.
Check out the remote video testimonial template below too!
Definition of video testimony
Video testimonials combine social proof and video, two of the main marketing concepts today.
Social proof is the psychological phenomenon that makes a person jamaica phone number list act like their peers: if they see other customers enjoying your brand, they will want to participate too!
The popularity of videos can be seen by the amount of time people spend watching videos: Every day, people watch more than 1 billion hours of video on Youtube, and every minute people watch 167 million hours of video on TikTok.
And it's not just for entertainment, even business representatives use video content in their daily work, as the statistics below show.
video testimonial statistics
In a testimonial video, your current satisfied customer (or even an employee ) speaks sincerely about their experience with your brand and generates positive word of mouth (=social proof!)
This builds trust between your brand and your potential customers.
It helps you convert leads and get new potential customers. One of our clients achieved a whopping 32% increase in sales by displaying a video testimonial on the checkout page!
5 Questions to Ask for Testimonial Videos
Depending on the type of video testimonial you are looking for, the question can vary quite a bit.
For example, consumer testimonial videos differ from business customer testimonial videos.
Business customer testimonials are more informative and detailed, after all, business cooperation always aims at some kind of benefit for all parties involved, and detailed references are very important for potential customers.
Also, sometimes you may want to get your customer's feedback about the product or service, and sometimes about customer service specifically, in which case you need the right video testimonial questions for that.
We have many years of experience in video testimonials , and now we are sharing the information we have collected.
Let's take a look at what testimonial interview questions we always try to ask the subjects of customer video testimonials.
By following these tips, you can create a testimonial that will serve as a compelling sales pitch for other potential customers.
video testimonial questions to ask
1. Background information
The first question should reveal something about the customer who is making the testimonial video. This gives the viewer a chance to identify with current customers.
Make sure the question isn't too broad, though. Especially if you're recording a remote video testimonial , you don't want the customer to talk too much.
Choose the most relevant question(s) from these examples:
Introduce yourself: who are you and what do you do? (Name, company, position)
Briefly introduce the company you work for.
Bottom line: Who do you work for and what do you produce?
If you use our remote video testimonial software, basic information (name, location, title) can appear written next to the video.
2. Difficult points
The idea of a video testimonial is to find out what problems your customers had and how your product or service helped them overcome those problems.
Of course, you need to let your viewers know what the problems were! Your potential customers may have a similar obstacle in their life and realize that you can help them.
You can also include questions about why they specifically chose your services.
Sample questions:
What was the need that prompted the start of cooperation with us?
Why did you decide to choose us as partners?
What prompted you to make the purchase decision?
3. Co-operation
It is also important to highlight the customer experience and ease of the process.
You can even include some places for constructive feedback, as this makes the testimonials even more authentic.
How has customer service treated you?
Describes the experience and quality of our service.
What aspects of cooperation would you like to see improved?
4. Results
The most important part is, of course, to show good results and customer satisfaction.
How has your daily life changed since the beginning of our cooperation?
What specific advantage has cooperation brought you?
Could you tell me about the benefits in numbers? (In terms of time/money saved/…)
What would you be missing if you didn't have us as partners? What things would be harder to accomplish without us?
Fear not, here are some video testimonial questions you can use for inspiration.
Check out the remote video testimonial template below too!
Definition of video testimony
Video testimonials combine social proof and video, two of the main marketing concepts today.
Social proof is the psychological phenomenon that makes a person jamaica phone number list act like their peers: if they see other customers enjoying your brand, they will want to participate too!
The popularity of videos can be seen by the amount of time people spend watching videos: Every day, people watch more than 1 billion hours of video on Youtube, and every minute people watch 167 million hours of video on TikTok.
And it's not just for entertainment, even business representatives use video content in their daily work, as the statistics below show.
video testimonial statistics
In a testimonial video, your current satisfied customer (or even an employee ) speaks sincerely about their experience with your brand and generates positive word of mouth (=social proof!)
This builds trust between your brand and your potential customers.
It helps you convert leads and get new potential customers. One of our clients achieved a whopping 32% increase in sales by displaying a video testimonial on the checkout page!
5 Questions to Ask for Testimonial Videos
Depending on the type of video testimonial you are looking for, the question can vary quite a bit.
For example, consumer testimonial videos differ from business customer testimonial videos.
Business customer testimonials are more informative and detailed, after all, business cooperation always aims at some kind of benefit for all parties involved, and detailed references are very important for potential customers.
Also, sometimes you may want to get your customer's feedback about the product or service, and sometimes about customer service specifically, in which case you need the right video testimonial questions for that.
We have many years of experience in video testimonials , and now we are sharing the information we have collected.
Let's take a look at what testimonial interview questions we always try to ask the subjects of customer video testimonials.
By following these tips, you can create a testimonial that will serve as a compelling sales pitch for other potential customers.
video testimonial questions to ask
1. Background information
The first question should reveal something about the customer who is making the testimonial video. This gives the viewer a chance to identify with current customers.
Make sure the question isn't too broad, though. Especially if you're recording a remote video testimonial , you don't want the customer to talk too much.
Choose the most relevant question(s) from these examples:
Introduce yourself: who are you and what do you do? (Name, company, position)
Briefly introduce the company you work for.
Bottom line: Who do you work for and what do you produce?
If you use our remote video testimonial software, basic information (name, location, title) can appear written next to the video.
2. Difficult points
The idea of a video testimonial is to find out what problems your customers had and how your product or service helped them overcome those problems.
Of course, you need to let your viewers know what the problems were! Your potential customers may have a similar obstacle in their life and realize that you can help them.
You can also include questions about why they specifically chose your services.
Sample questions:
What was the need that prompted the start of cooperation with us?
Why did you decide to choose us as partners?
What prompted you to make the purchase decision?
3. Co-operation
It is also important to highlight the customer experience and ease of the process.
You can even include some places for constructive feedback, as this makes the testimonials even more authentic.
How has customer service treated you?
Describes the experience and quality of our service.
What aspects of cooperation would you like to see improved?
4. Results
The most important part is, of course, to show good results and customer satisfaction.
How has your daily life changed since the beginning of our cooperation?
What specific advantage has cooperation brought you?
Could you tell me about the benefits in numbers? (In terms of time/money saved/…)
What would you be missing if you didn't have us as partners? What things would be harder to accomplish without us?