Customer management: 7 recommendations to improve in SMEs
Posted: Sat Dec 14, 2024 4:14 am
Customer management is a crucial aspect for the success and survival of any business, especially for those operating in a competitive market. It can be defined as the process of managing the relationship between a business and its customers .
In this sense, it is a method that focuses on attracting, retaining and satisfying customers to achieve greater loyalty, repeat purchases and recommendations. That is why it requires a combination of appropriate skills, technology and processes.
From our digital marketing philippines whatsapp agency, we are pleased to share with you the best way to manage clients in small and medium-sized businesses.
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What does customer management refer to?
Nowadays, the competitive environment at the business level is increasingly larger. In addition to essential elements such as product quality and price , other variables have been added that have a considerable impact on the purchasing decision.
For example, the rise of e-commerce has helped transform customer expectations. In fact, 75% of consumers tend to buy more from businesses that offer a good customer experience .
In this sense, customer management is defined as those actions that a company performs to provide optimal customer service and experience. They encompass a series of strategies designed to promote customer retention .
The importance of this management lies in the fact that it has been proven that retaining customers is 25 times more expensive than attracting new ones. Therefore, this process will not only attract more business, but also significant savings that can be focused on improving their experience.
In this sense, it is a method that focuses on attracting, retaining and satisfying customers to achieve greater loyalty, repeat purchases and recommendations. That is why it requires a combination of appropriate skills, technology and processes.
From our digital marketing philippines whatsapp agency, we are pleased to share with you the best way to manage clients in small and medium-sized businesses.
See Index
What does customer management refer to?
Nowadays, the competitive environment at the business level is increasingly larger. In addition to essential elements such as product quality and price , other variables have been added that have a considerable impact on the purchasing decision.
For example, the rise of e-commerce has helped transform customer expectations. In fact, 75% of consumers tend to buy more from businesses that offer a good customer experience .
In this sense, customer management is defined as those actions that a company performs to provide optimal customer service and experience. They encompass a series of strategies designed to promote customer retention .
The importance of this management lies in the fact that it has been proven that retaining customers is 25 times more expensive than attracting new ones. Therefore, this process will not only attract more business, but also significant savings that can be focused on improving their experience.