What is marketing ROI?

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Marketing ROI is a key indicator for measuring the effectiveness and profitability of marketing actions. In simple terms, it represents the ratio between the profits generated by a campaign and the costs incurred to implement it. For example, if a campaign generates $10,000 in revenue for an investment of $2,000, the ROI is 400%.

The main difference between a global phone lookup mexico ROI and a digital marketing-specific ROI lies in their scope of analysis. The global ROI includes all of the company's investments, while the digital marketing ROI focuses only on online efforts, such as advertising on Google Ads, email campaigns or actions on social networks. The calculation can also vary depending on the objectives targeted: acquisition of new customers, improvement of the conversion rate or loyalty.



2. Why measure ROI in marketing?
2.1 Optimization of marketing budgets
Measuring ROI helps identify which campaigns generate the most benefit relative to their cost. By analyzing these results, companies can reduce unnecessary expenses, such as underperforming ads or underutilized tools, and focus their resources on the most effective actions.

For example, if a social media campaign has an ROI of 500%, it becomes a priority over a display campaign with an ROI of 50%.