The 4 key criteria for an effective advertising text
Posted: Sat Dec 14, 2024 6:17 am
While this is certainly a sign that you need to invest in digital advertising, it also means that competition is fierce and your promotional copy needs to stand out more than ever !
Your ads must be attractive, well targeted, and effective in terms of conversions!
Find out how to write an effective and relevant advertising text for your target audience thanks to our web editor in Montreal
Write advertising text
What is an advertising text?
An ad copy is a type of promotional content designed to grab the attention african whatsapp number potential customers and encourage them to take a specific action, such as purchasing a product, visiting a website, or contacting a business.
An effective advertising text should:
to grab the audience's attention
arouse his interest
make you want to act
be adapted to the target audience
Trends to follow in writing advertising texts
“For some time now, we have been giving more and more importance to the quality of visuals. However, a good visual cannot generate good results with a neglected ad text. It is therefore essential to take care of your ad texts and especially to test different versions in order to identify what works on your target audience.”
– Marek Hoffmeyer , Digital Media Strategist at Digitad
Here are some trends in promotional texts identified by our content strategy agency .
Trend in advertising texts Advice
Mobile-friendly advertising texts It is important to adapt your advertising texts to the mobile format.
This involves using eye-catching headings and subheadings, short paragraphs and plenty of white space for easy reading on small screens.
The use of emojis Emojis are a means of communication in their own right that are increasingly used in digital advertising.
Using relevant emojis in your promotional texts is a great way to grab users' attention.
The use of humor in a promotional text A friendly and humorous tone is often appreciated by your potential customers.
This helps make your message lighter and more memorable for your target audience.
Be careful, however, to adapt your humor to your target audience and your sector of activity.
Storytelling More than superlatives describing how great your products are, it's the reality of your business and your products that your potential customer is looking for.
Don't hesitate to tell an anecdote, a story about your company
Customer testimonials Social proof has become an integral element of communication in digital strategies.
Your customer testimonials can become a viral advertisement on social networks. The secret to this success? A mix between reality and projection of your target customers who trust the testimonials of other users.
Why is writing good advertising copy essential for good advertising?
write advertising text
Here is a list of 4 reasons why writing good advertising copy is essential:
Let's go and understand the basics of advertising writing with tips and concrete examples!
What are the key criteria for writing good promotional text?
What a successful advertising text should contain
Here are 4 practical elements to keep in mind to write effective advertising text:
A good hook: to grab attention from the first lines
The value proposition: what benefits do you bring to your target?
The Offer: What are you looking to sell?
The call to action: what do you expect from the user?
We explain how to optimize these 4 criteria and face the rise of online advertising below!
A good hook: would you click on this ad?
Put yourself in your potential customer's shoes .
Your ad headline is the heart of your ad copy.
Before even giving arguments, he must convince your potential customers not to swipe left/right/up/down (depending on the social network
A catchy title = a title that grabs attention
Capture attention with promotional text
Here are some examples of advertising text hooks to inspire you:
Question: “Tired of searching for the solution to your sleep problems?”
A key figure: “60% of Canadians are not satisfied with their mattress”
A surprising fact: “Did you know that the average lifespan of a banana is longer than that of a smartphone?”
An anecdote: “A week ago, a client asked me if…”
The value proposition: what tangible benefits do you bring to your target?
In order for your ad copy to grab the attention of a social media user or someone searching on Google, you need to immediately show what your added value is with a key argument.
In short: what would be the benefits for the person you are targeting to buy your product or use your service?
Three tips to guide you in your writing
To make your advertising text impactful to your audience , follow these 3 tips when writing it:
Keep your persona in mind: what are their needs? What tone should you adopt? What benefits are they looking to obtain from your product or service?
Your ads must be attractive, well targeted, and effective in terms of conversions!
Find out how to write an effective and relevant advertising text for your target audience thanks to our web editor in Montreal
Write advertising text
What is an advertising text?
An ad copy is a type of promotional content designed to grab the attention african whatsapp number potential customers and encourage them to take a specific action, such as purchasing a product, visiting a website, or contacting a business.
An effective advertising text should:
to grab the audience's attention
arouse his interest
make you want to act
be adapted to the target audience
Trends to follow in writing advertising texts
“For some time now, we have been giving more and more importance to the quality of visuals. However, a good visual cannot generate good results with a neglected ad text. It is therefore essential to take care of your ad texts and especially to test different versions in order to identify what works on your target audience.”
– Marek Hoffmeyer , Digital Media Strategist at Digitad
Here are some trends in promotional texts identified by our content strategy agency .
Trend in advertising texts Advice
Mobile-friendly advertising texts It is important to adapt your advertising texts to the mobile format.
This involves using eye-catching headings and subheadings, short paragraphs and plenty of white space for easy reading on small screens.
The use of emojis Emojis are a means of communication in their own right that are increasingly used in digital advertising.
Using relevant emojis in your promotional texts is a great way to grab users' attention.
The use of humor in a promotional text A friendly and humorous tone is often appreciated by your potential customers.
This helps make your message lighter and more memorable for your target audience.
Be careful, however, to adapt your humor to your target audience and your sector of activity.
Storytelling More than superlatives describing how great your products are, it's the reality of your business and your products that your potential customer is looking for.
Don't hesitate to tell an anecdote, a story about your company
Customer testimonials Social proof has become an integral element of communication in digital strategies.
Your customer testimonials can become a viral advertisement on social networks. The secret to this success? A mix between reality and projection of your target customers who trust the testimonials of other users.
Why is writing good advertising copy essential for good advertising?
write advertising text
Here is a list of 4 reasons why writing good advertising copy is essential:
Let's go and understand the basics of advertising writing with tips and concrete examples!
What are the key criteria for writing good promotional text?
What a successful advertising text should contain
Here are 4 practical elements to keep in mind to write effective advertising text:
A good hook: to grab attention from the first lines
The value proposition: what benefits do you bring to your target?
The Offer: What are you looking to sell?
The call to action: what do you expect from the user?
We explain how to optimize these 4 criteria and face the rise of online advertising below!
A good hook: would you click on this ad?
Put yourself in your potential customer's shoes .
Your ad headline is the heart of your ad copy.
Before even giving arguments, he must convince your potential customers not to swipe left/right/up/down (depending on the social network
A catchy title = a title that grabs attention
Capture attention with promotional text
Here are some examples of advertising text hooks to inspire you:
Question: “Tired of searching for the solution to your sleep problems?”
A key figure: “60% of Canadians are not satisfied with their mattress”
A surprising fact: “Did you know that the average lifespan of a banana is longer than that of a smartphone?”
An anecdote: “A week ago, a client asked me if…”
The value proposition: what tangible benefits do you bring to your target?
In order for your ad copy to grab the attention of a social media user or someone searching on Google, you need to immediately show what your added value is with a key argument.
In short: what would be the benefits for the person you are targeting to buy your product or use your service?
Three tips to guide you in your writing
To make your advertising text impactful to your audience , follow these 3 tips when writing it:
Keep your persona in mind: what are their needs? What tone should you adopt? What benefits are they looking to obtain from your product or service?