Why do we persist? It is a commonmistake (and one we israel email list have made ourselves) to want to help all the people out there. The reality is: It is not possible.
When we work without a defined niche (or niches), we risk losing our message. The solutions we offer seem to miss the mark. And each niche has its own problems.
When it comes to offering a solution, the more precise, the better. Without a niche, we offer a general solution to thousands of different problems.
You may think the problem is the same. But millions of people out there experience it differently.
Why is it important? A niche allows you to create a more personalized message and service offering. You may be speaking to a smaller demographic, but the conversion and loyalty rates will be much higher.
In almost every possible business idea, choosing a niche or group of niches will benefit you. Not only will it help you to have a better marketing message, but it will also help you develop a superior product.
