Like Instagram Shopping, Facebook Shop lets you promote and sell your products on Facebook directly to a potential audience of 29 million active Canadian users .
In this article written by the professionals of our Marketplace Agency, discover how to create a Facebook Store and boost your sales on the platform!
What is a Facebook Shop?
Definition of a Facebook Store
The Facebook Shop is a feature of your Facebook Business Page that allows you to promote your products and sell them on Facebook.
The Facebook Shop tab is accessible from your Facebook Business Page .
facebook shop
By clicking on “view the store”, Internet users have access to your list of collections and products present in your catalog.
For example, here we are looking at the Simons store:
Selling on Facebook with a Simons store
Then, when you click on a product, you have access to the following information:
A photo of the product
Its price
His description
A link that leads to your website so that the Internet user can finalize their transaction
Selling on Facebook: Showcasing a Product in a Facebook Shop
What are the benefits of a Facebook store?
Selling on Facebook has several advantages:
Take advantage of the social commerce platform in Canada
Have an unlimited product catalog available on social media
Not having to have an e-commerce site
Be easily accessible on mobile : more than 25% of Canadian Internet users make purchases on mobile.
Highlight your store’s products by tagging them in organic posts
A store updated in real time if you connect it to an e-commerce platform
And finally, selling on Facebook is free! A low-budget store
In short, selling on Facebook is a good idea for your business!
The 3 criteria for selling on Facebook
To be able to sell on Facebook, you must meet the following 3 criteria:
Have a Facebook Business Page
Selling tangible products (not services)
Accept the merchant terms determined by Facebook
f you also have an Instagram account, you can link your Facebook and Instagram store
How to install Facebook Shop and sell on Facebook? Follow our 4-step tutorial:
How to sell on Facebook?
Add the Shop tab to your Facebook Business Page
Log in to your Facebook business page
If you don't have a Facebook Business page yet, you must create your page .
Go to Facebook Sales Manager
Selling on Facebook tutorial
Set up your Facebook Store correctly
Set the payment method
The second step in creating your store is to set up the payment elements . Be careful when selecting payment methods because this choice is final, you will not be able to go back on it later. If you decide to change them all india whatsapp number you will then have to delete your store and create a new one.
3 Options Available to Sell on Facebook
1) Payment on another website
2) Payment with Facebook or Instagram
3) Payment by courier
Payment method Features
Payment on another website The “Pay on another website” option allows you to redirect Internet users to the purchase page of your e-commerce site if you have one. Customers interested in a product will be redirected directly to your website by clicking on “see on the website”
Payment with Facebook or Instagram Only available in the United StatesCustomers can pay directly on Facebook or Instagram without going through your website
Payment by courier Customers are redirected to Messenger or WhatsApp to send a message to your business. Useful if you don't have a website and want to manage payments directly with your customers via bank transfer.
If you choose the “Message to Buy” option, make sure the Messaging feature is enabled on your page.
Choose your sales channels
This is where you choose the page the store will be associated with (use if you own multiple business pages on Facebook).
Link a Facebook Business account
Add the account that will be used to manage your store in the Sales Manager.
Add delivery destinations
Do you sell products? If the answer is yes, indicate here the delivery destinations that you serve to avoid having an order in Australia if you are based in Quebec
Selling on Facebook: Defining Shipping Options
