Know and target your audience: the key to successful communication
Posted: Sat Dec 14, 2024 6:39 am
Before you post anything, ask yourself: Who am I talking to? Knowing your audience is like understanding your best friend. You know what they like, when they’re in a good mood, and what makes them tick. It’s no different on social media. Someone who spends their days on LinkedIn isn’t going to expect the same content as a teenager on TikTok. So you need to know who your audience is and what platform they’re on.
To go further, analyze your audience's phone number data base behaviors on each platform. On Instagram, for example, it's striking images and engaging stories that work, while on Twitter, it's speed and relevance of information that dominate. Be relevant, capture their attention, but don't spread yourself too thin trying to please everyone .
Each social network attracts different types of users based on their interests, age, profession or lifestyle. Here is an overview of the typical profile of users of the main social platforms.
Facebook : Used by a wide age range (25-54 years old), it is a platform focused on personal interactions and local communities. Users share moments of life and discover local brands.
Instagram : Very popular among 18-34 year olds, Instagram is dominated by visual content (photos and videos). Users seek inspiration in fashion, lifestyle, and follow brands to discover trendy products.
LinkedIn : Used primarily by professionals (ages 30-49), it is a platform for professional networking, industry discussions, and sharing articles related to work and career development.
Twitter : With a younger user base (18-29 years old), Twitter is focused on real-time discussions and quick reactions to current events, often used by public figures and journalists.
TikTok : Popular with younger audiences (16-24), TikTok is focused on short, creative and often viral video content. Users participate in challenges and seek entertainment with quick content.
To go further, analyze your audience's phone number data base behaviors on each platform. On Instagram, for example, it's striking images and engaging stories that work, while on Twitter, it's speed and relevance of information that dominate. Be relevant, capture their attention, but don't spread yourself too thin trying to please everyone .
Each social network attracts different types of users based on their interests, age, profession or lifestyle. Here is an overview of the typical profile of users of the main social platforms.
Facebook : Used by a wide age range (25-54 years old), it is a platform focused on personal interactions and local communities. Users share moments of life and discover local brands.
Instagram : Very popular among 18-34 year olds, Instagram is dominated by visual content (photos and videos). Users seek inspiration in fashion, lifestyle, and follow brands to discover trendy products.
LinkedIn : Used primarily by professionals (ages 30-49), it is a platform for professional networking, industry discussions, and sharing articles related to work and career development.
Twitter : With a younger user base (18-29 years old), Twitter is focused on real-time discussions and quick reactions to current events, often used by public figures and journalists.
TikTok : Popular with younger audiences (16-24), TikTok is focused on short, creative and often viral video content. Users participate in challenges and seek entertainment with quick content.