How to write an effective blog post? Our 13 steps
Posted: Sat Dec 14, 2024 7:17 am
7 million! That's the number of blog posts published every day. More than 1 in 3 of us read them regularly. When we move from reader to writer , it gets complicated.
Many questions come to invade our minds. What title to choose? Ho all india whatsapp number list to organize the content ? How to make it perform well for the web ?
Writing a blog post requires a minimum of preparation. There is no magic wand to do this work for us. We are torn between our marketing objectives , the questions of Internet users and the constraints of Google .
Our writing agency opens its spell book to give you the formula for the famous potion: 13 steps to writing an effective blog article .
1. Write an effective blog post: Validate the blog format
Before you start sitting down at your desk to frantically type out the first few words, take a step back.
An article is not an end in itself, but a means to achieve an objective. It is part of a more global approach. Giving in to a fashion or the temptation to do like your competitor would be counterproductive. Your marketing strategy is recorded over a long period of time.
Ask yourself the first question: is this really a blog post that I need? This form of communication serves several ambitions:
It attracts Internet users to your site
It demonstrates your expertise
It generates leads
There are other ways available to you on the web. Here are some examples among others:
Social networks
Newsletters
Podcasts
The blog
White papers
Advertisements
Webinars
Each one meets very different objectives. Social networks, to name just one, have a very short time frame.
The blog, on the other hand, is projected on a longer dimension. It is part of an SEO ( Search Engine Optimization ) optimization process, or natural referencing, to make your site appear in search engine results.
Relationships with your readers are built in a sustainable way, while showcasing your business. In conclusion, make sure, before any article, that the format is suitable. It must be part of a predefined overall strategy and must not be isolated.
Is that good? The basics are solid. Let's get to the heart of the matter.
Where do we start?
2. Write an Effective Blog Post: Define the Target Audience
Who are you writing for? It can be very tempting to write for search engine robots. Being obsessed with your position in searches risks working against you. For an article to perform, it must answer a problem that your target is asking. To do this, the latter must be clearly defined.
We recommend that you draw up a robot portrait of your target audience, in the form of a marketing persona . This is a fictitious customer who has all the characteristics of an ideal customer. Imagine their profile in detail to better understand them.
Here are some elements to guide your thinking:
Personalize it physically: morphology, age…
Detail his biography: gender, professional experience, age, family background, etc.
Express his motivations: what does he need? What are his desires? What questions does he ask himself? Target questions related to your area of expertise.
Visualize his fears: what is stopping him from using your service or product? What need is he referring to (security, esteem, belonging, etc.)?
Refine his attitude: how does he consume? What are his hobbies or passions? What means of communication does he use? How does he get information?
persona-digitad
By taking this time to think, you can clearly identify your target audience. This makes it easier to adapt your writing to address their issues or questions. Let's move on to the second step.
Our web content agency can help you write content for your website. Feel free to contact us for more information
3. Write an effective blog article: Validate your editorial line
You have your ideal customer profile in hand. Hands on your keyboard, you are eager to start writing the long-awaited article. Just a little more patience.
Before starting the exercise, make sure you have clearly determined the editorial line of your blog .
If you have one, reread your charter to integrate it into your future article. None exists? Take the time to state your principles in a few words:
The themes to be covered, to have a precise scope and adapt to the questions of your persona
The technicality of your content, to use langu
Many questions come to invade our minds. What title to choose? Ho all india whatsapp number list to organize the content ? How to make it perform well for the web ?
Writing a blog post requires a minimum of preparation. There is no magic wand to do this work for us. We are torn between our marketing objectives , the questions of Internet users and the constraints of Google .
Our writing agency opens its spell book to give you the formula for the famous potion: 13 steps to writing an effective blog article .
1. Write an effective blog post: Validate the blog format
Before you start sitting down at your desk to frantically type out the first few words, take a step back.
An article is not an end in itself, but a means to achieve an objective. It is part of a more global approach. Giving in to a fashion or the temptation to do like your competitor would be counterproductive. Your marketing strategy is recorded over a long period of time.
Ask yourself the first question: is this really a blog post that I need? This form of communication serves several ambitions:
It attracts Internet users to your site
It demonstrates your expertise
It generates leads
There are other ways available to you on the web. Here are some examples among others:
Social networks
Newsletters
Podcasts
The blog
White papers
Advertisements
Webinars
Each one meets very different objectives. Social networks, to name just one, have a very short time frame.
The blog, on the other hand, is projected on a longer dimension. It is part of an SEO ( Search Engine Optimization ) optimization process, or natural referencing, to make your site appear in search engine results.
Relationships with your readers are built in a sustainable way, while showcasing your business. In conclusion, make sure, before any article, that the format is suitable. It must be part of a predefined overall strategy and must not be isolated.
Is that good? The basics are solid. Let's get to the heart of the matter.
Where do we start?
2. Write an Effective Blog Post: Define the Target Audience
Who are you writing for? It can be very tempting to write for search engine robots. Being obsessed with your position in searches risks working against you. For an article to perform, it must answer a problem that your target is asking. To do this, the latter must be clearly defined.
We recommend that you draw up a robot portrait of your target audience, in the form of a marketing persona . This is a fictitious customer who has all the characteristics of an ideal customer. Imagine their profile in detail to better understand them.
Here are some elements to guide your thinking:
Personalize it physically: morphology, age…
Detail his biography: gender, professional experience, age, family background, etc.
Express his motivations: what does he need? What are his desires? What questions does he ask himself? Target questions related to your area of expertise.
Visualize his fears: what is stopping him from using your service or product? What need is he referring to (security, esteem, belonging, etc.)?
Refine his attitude: how does he consume? What are his hobbies or passions? What means of communication does he use? How does he get information?
persona-digitad
By taking this time to think, you can clearly identify your target audience. This makes it easier to adapt your writing to address their issues or questions. Let's move on to the second step.
Our web content agency can help you write content for your website. Feel free to contact us for more information
3. Write an effective blog article: Validate your editorial line
You have your ideal customer profile in hand. Hands on your keyboard, you are eager to start writing the long-awaited article. Just a little more patience.
Before starting the exercise, make sure you have clearly determined the editorial line of your blog .
If you have one, reread your charter to integrate it into your future article. None exists? Take the time to state your principles in a few words:
The themes to be covered, to have a precise scope and adapt to the questions of your persona
The technicality of your content, to use langu