On the other hand, AI-powered generative search is phone number database malaysia revolutionizing the way we think about traditional search. In 2024, generative search will play an increasingly important role in how customers educate themselves and find your business. At some point ChatGPT and Gemini will have access to 'instant' internet, so going to type on Google.com (the model we have now) to do 20th century-style searches won't be useful.
However, there are important unknowns . We don’t know how ChatGPT or Google’s generative search experience evaluate their sources (essential for search) and how they attribute their answers (essential for those of us who seek authority in science and journalism, for example).
Furthermore, the way these tools will sell advertising space in generative search results is still to be defined . Will advertising start to be introduced in AI tools in 2024? It's clear that there is business, so someone will already be thinking about monetizing it.
Despite the uncertainties, businesses are betting big on the power of AI to transform search, so SEO experts need to stay on their toes.
