The solution? Avoid wasting your budget on Facebook and build eye-catching, impactful and, above all, converting ads!
How to do it? Here are 3 criteria from our Social Media Advertising Agency to follow to stand out on Facebook:
• Be clear and direct
• Make users want to use it
• Inspire confidence
Here are our 10 tips for creating an effective Facebook ad:
Be direct in your advertising message
Ensure consistency between your visual and your text
Focus on a single call to action
Favor concise and clear terms
Use language that is appropriate for your target audience
Include numbers in your Facebook ad
Address your user directly using “tu” and “vous”
Share customer testimonials
Refer to your community
Appeal to both your customer's rational and emotional minds
1. Facebook Advertising: Clarity = Effectiveness
Be direct in your advertising message
To get the most out of your Facebook ad, make sure you're as clear and direct as possible in your message. Your selling points should be present and clearly stated:
product or service offered
property or benefit for your client
way to purchase or learn more
Here is an example of Facebook ad copy :
How to be clear in your Facebook ad?
To sell your products directly on the platform, also consider creating your Facebook store.
Ensure consistency between your visual and your text
As a small business, you may not have a huge library of visuals at your disposal all whatsapp number list However, make sure to link your text to your image, otherwise your user will be lost! If you share the visual of a particular product, sell its merits in your text, and do not mention another offer.
What visual for an effective Facebook ad?
Add a single call to action
The goal of your Facebook ad should be specific: what action do you want the user to take? Facebook offers several call-to-action buttons:
Book now
Contact us
Using the app
Play
Buy
Register
Watch the video
Learn more
Download
It's up to you to identify the most relevant with your content, your objective, but also to target an appropriate audience!
For example, the company below sends a clear message and seeks to connect with the user to introduce their product or service.
What call to action for my Facebook Ads?
Favor concise and clear terms
Keep in mind the message you want to convey to your audience through your Facebook Ads:
what you propose
what it can bring them
what is the next step
There is no point in writing long paragraphs that will probably never be read and that risk discouraging the reader. Tolkien would probably not have had much success on Facebook…
Use clear, concise language that is understandable to a large number of users to increase your chances of getting conversions and creating an effective Facebook ad.
