Natural referencing: 11 tips to quintuple your traffic
Posted: Sat Dec 14, 2024 9:11 am
Are you part of the 100% of SMEs looking to improve their organic traffic on the web? (source: le gros bon sens)
If so, this article is MADE FOR YOU. Over the past few months, we have tested hundreds of SEO tips to improve our organic traffic and just because we like you (that's just us) we decided to share our secrets . Think of us as the druid Getafix who reveals the recipe for the magic potion.
Since we're working on WordPress, a lot of these SEO tips will be particularly all whatsapp number list effective on that platform, but most of these techniques remain applicable to everyone.
So, are you ready to increase your online visibility with our SEO advice?
Ready to feel like that person?
Get out your pens and notebooks and get on board with our SEO experts in Montreal !
Discover our SEO pricing
Why apply our SEO advice: proven results
Before we begin, some of you smart alecks might be thinking: Hey, why would I trust these guys to get to the first page of Google ?
Good question. To quote a famous quote from Immanuel Kant…. no I’m joking. Let’s look at our stats instead:
Following the launch of Digitad's new website six months ago, we implemented an aggressive content marketing strategy, with frequent blog post publishing and promotion. By perfecting various aspects of our SEO, from the quality of our site to the choice of article topics and keyword optimization, our organic traffic has simply increased 5x!
See for yourself:
organic traffic case study
So how did we do it?!
10 winning strategies to multiply your organic traffic by 5:
Here are ten foolproof website SEO tips to boost your organic traffic:
Implement a robust content strategy
Use Yoast to evaluate your SEO
Simplify your permalink structure
Take care of your URLs
Respect the hierarchy of your subtitles
Add your target keyword in the first paragraph
Write longer articles
Secure your site
Add reviews to your pages
Change the default dates of your articles
Opt for more timeless topics
1. Implement a robust content strategy
Content strategy is the cornerstone of our traffic growth.
Here are the main outlines of a solid content strategy:
Create useful content based on the needs of your personas
Optimize each article on a relevant target keyword (see our guide on web writing)
Create Catchy Headlines
Focus on quality: it is better to write one quality article per week than 4 articles without any real added value.
Atomize your content: videos, infographics, images, etc.
Promote your content (advertising, outreach, email marketing)
2. Use Yoast to evaluate your SEO
Although the default text editor allows you to optimize certain aspects of your SEO, an additional plugin such as Yoast will allow you to have more complete control to ensure that you have the basics of SEO in your content.
Yoast is the most popular free SEO plugin on the platform, thanks in part to its SEO writing checklist. This list of recommendations allows you to assess the level of optimization of your content and offers you SEO advice to apply before publishing them.
yoast natural seo checklist
Be aware that Yoast does not optimize your content for you: it gives you SEO advice and it is up to you to apply it.
If you haven't already done so, we strongly recommend that you install the Yoast plugin: it will be useful for applying the next tips.
3. Simplify your permalink structure
“Permalink” is a contraction of the words permanent and link: more specifically, it refers to the URL on which your page is hosted.
By default, WordPress permalinks include the year, month, and day your post was published, making them less polished and harder to remember.
example of a non-simplified permalink
However, Google prefers short URLs that clearly contain your keywords as they help it determine the topic of your post more effectively.
Additionally, according to a study by MarketingSherpa, people are 250% more likely to click on a site if its URL is shorter than other search results.
Put the odds in your favor by simplifying your permalinks. To do this:
Open the settings window from your WordPress dashboard
Click on “permalink settings”
Select the “publication name” option
simplify your permalinks on wordpress
There you have it, your permalinks are now all simplified and more easily memorable!
4. Take care of your URLs
Along the same lines, since Google bots use your links to determine the topic of your article, it's important to take care with your URLs when writing your posts.
What to avoid:
URLs too long
Accents: Adding accents to your URLs is a very counterproductive practice that is best avoided, as your keyword will no longer be detected correctly by Google, which may harm your natural referencing. Here is how special characters in URLs are interpreted:
URLs containing accents
Dates: If you eventually want to update your articles, it is best not to add dates to your URLs since you will not be able to change them later.
Bad punctuation: Only use
If so, this article is MADE FOR YOU. Over the past few months, we have tested hundreds of SEO tips to improve our organic traffic and just because we like you (that's just us) we decided to share our secrets . Think of us as the druid Getafix who reveals the recipe for the magic potion.
Since we're working on WordPress, a lot of these SEO tips will be particularly all whatsapp number list effective on that platform, but most of these techniques remain applicable to everyone.
So, are you ready to increase your online visibility with our SEO advice?
Ready to feel like that person?
Get out your pens and notebooks and get on board with our SEO experts in Montreal !
Discover our SEO pricing
Why apply our SEO advice: proven results
Before we begin, some of you smart alecks might be thinking: Hey, why would I trust these guys to get to the first page of Google ?
Good question. To quote a famous quote from Immanuel Kant…. no I’m joking. Let’s look at our stats instead:
Following the launch of Digitad's new website six months ago, we implemented an aggressive content marketing strategy, with frequent blog post publishing and promotion. By perfecting various aspects of our SEO, from the quality of our site to the choice of article topics and keyword optimization, our organic traffic has simply increased 5x!
See for yourself:
organic traffic case study
So how did we do it?!
10 winning strategies to multiply your organic traffic by 5:
Here are ten foolproof website SEO tips to boost your organic traffic:
Implement a robust content strategy
Use Yoast to evaluate your SEO
Simplify your permalink structure
Take care of your URLs
Respect the hierarchy of your subtitles
Add your target keyword in the first paragraph
Write longer articles
Secure your site
Add reviews to your pages
Change the default dates of your articles
Opt for more timeless topics
1. Implement a robust content strategy
Content strategy is the cornerstone of our traffic growth.
Here are the main outlines of a solid content strategy:
Create useful content based on the needs of your personas
Optimize each article on a relevant target keyword (see our guide on web writing)
Create Catchy Headlines
Focus on quality: it is better to write one quality article per week than 4 articles without any real added value.
Atomize your content: videos, infographics, images, etc.
Promote your content (advertising, outreach, email marketing)
2. Use Yoast to evaluate your SEO
Although the default text editor allows you to optimize certain aspects of your SEO, an additional plugin such as Yoast will allow you to have more complete control to ensure that you have the basics of SEO in your content.
Yoast is the most popular free SEO plugin on the platform, thanks in part to its SEO writing checklist. This list of recommendations allows you to assess the level of optimization of your content and offers you SEO advice to apply before publishing them.
yoast natural seo checklist
Be aware that Yoast does not optimize your content for you: it gives you SEO advice and it is up to you to apply it.
If you haven't already done so, we strongly recommend that you install the Yoast plugin: it will be useful for applying the next tips.
3. Simplify your permalink structure
“Permalink” is a contraction of the words permanent and link: more specifically, it refers to the URL on which your page is hosted.
By default, WordPress permalinks include the year, month, and day your post was published, making them less polished and harder to remember.
example of a non-simplified permalink
However, Google prefers short URLs that clearly contain your keywords as they help it determine the topic of your post more effectively.
Additionally, according to a study by MarketingSherpa, people are 250% more likely to click on a site if its URL is shorter than other search results.
Put the odds in your favor by simplifying your permalinks. To do this:
Open the settings window from your WordPress dashboard
Click on “permalink settings”
Select the “publication name” option
simplify your permalinks on wordpress
There you have it, your permalinks are now all simplified and more easily memorable!
4. Take care of your URLs
Along the same lines, since Google bots use your links to determine the topic of your article, it's important to take care with your URLs when writing your posts.
What to avoid:
URLs too long
Accents: Adding accents to your URLs is a very counterproductive practice that is best avoided, as your keyword will no longer be detected correctly by Google, which may harm your natural referencing. Here is how special characters in URLs are interpreted:
URLs containing accents
Dates: If you eventually want to update your articles, it is best not to add dates to your URLs since you will not be able to change them later.
Bad punctuation: Only use