Tips to improve web usability
Posted: Sat Dec 14, 2024 9:28 am
If you want to improve usability and, at the same time, the user experience of your corporate website visitors , you may be wondering where to start. Keep in mind these recommendations , which we group into five main areas: navigation, content, design and visual appearance, technical criteria and analytics.
A. Navigation
We are talking about those factors that help us move phone number database uk smoothly and without interruptions through a web page:
Aim for simple and intuitive navigation . It will always depend on the complexity of the website, but try to keep your navigation to no more than three levels deep. The more accessible all the pages are and the fewer clicks there are to reach certain content, the better. Some ideas you could consider:
Make it easy for users to find the navigation menu at all times, both in the header and footer of the page. The exception would be landing pages , which have their own rules, but that's another story.
Help the user to always know where they are on the website. If necessary, you can visually highlight the section they are currently on in the navigation menu or use breadcrumbs .
Use descriptive and understandable names for navigation menus, links and calls to action.
Provides an internal search engine when the navigation structure is very complex or in certain sections, such as the blog or the 404 error page.
Structure your blog content appropriately, with an acceptable number of categories and tags.
Don't overuse elements that distract visitors' attention and make it difficult for them to navigate. Yes, we're talking about pop-ups and pop-ups. Whenever possible, try not to have them appear in the first few seconds of navigation. For example, you can use them (in moderation) in what is known as exit intent , that is, when the website detects that the user is going to leave the page.
A. Navigation
We are talking about those factors that help us move phone number database uk smoothly and without interruptions through a web page:
Aim for simple and intuitive navigation . It will always depend on the complexity of the website, but try to keep your navigation to no more than three levels deep. The more accessible all the pages are and the fewer clicks there are to reach certain content, the better. Some ideas you could consider:
Make it easy for users to find the navigation menu at all times, both in the header and footer of the page. The exception would be landing pages , which have their own rules, but that's another story.
Help the user to always know where they are on the website. If necessary, you can visually highlight the section they are currently on in the navigation menu or use breadcrumbs .
Use descriptive and understandable names for navigation menus, links and calls to action.
Provides an internal search engine when the navigation structure is very complex or in certain sections, such as the blog or the 404 error page.
Structure your blog content appropriately, with an acceptable number of categories and tags.
Don't overuse elements that distract visitors' attention and make it difficult for them to navigate. Yes, we're talking about pop-ups and pop-ups. Whenever possible, try not to have them appear in the first few seconds of navigation. For example, you can use them (in moderation) in what is known as exit intent , that is, when the website detects that the user is going to leave the page.