Google Adwords interface: configure your dashboard correctly
Posted: Sat Dec 14, 2024 9:37 am
Google Adwords, recently renamed Google Ads, is a platform that can be a key element of your web marketing strategy, provided it is used well. In order to exploit it to its full potential, it is essential to prioritize the information it makes available to you. In this video article, the expert from our Google Ads Agency in Montreal , Mary-Sarah, explains how to configure your Google Adwords interface for a more intuitive and effective campaign analysis.
Why customize the columns of your Google Adwords interface?
Effective Adwords management requires easy access to the important data america whatsapp number statistics and updates that Google provides you with. Indeed, Google Adwords provides you with a dashboard full of metrics useful for analyzing your campaigns. By displaying only the most relevant columns on your table, you will be able to save time and find your information more easily.
Which columns should you define to facilitate your Adwords management?
Google Adwords allows you to choose which columns to display on your statistics table, rearrange them in the order you prefer, and save groups of columns to reuse them later. But how do you choose the perfect configuration to facilitate your Adwords management? Here are the 9 columns that we suggest you display:
First category: “Performance”
1. Impressions
This is the number of times your ad is shown on Google, represented by the abbreviation “Impr.”. This data allows you to estimate the reach of your ad.
2. Clicks
This is the number of times a user clicks on your ad.
3. Click-through rate (CTR)
This is the proportion of Internet users who see your ad and click on it, which allows you to evaluate the quality and relevance of your ad. This data is represented by the abbreviation “CTR” for the English term “Click Through Rate”.
4. Average Cost Per Click
This is the average amount you are charged for each click, represented by “avg. CPC.” This information allows you to evaluate the ROI (return on investment) of your ads. If you want to learn more about the average cost per click, you can take a look at our article “how to calculate your budget on Adwords”. You will also find a free tool there to help you estimate your Google Ads budget.
5. Cost
This is the total amount you are charged for paid SEO for a campaign, ad, or even a keyword, depending on what you are analyzing.
6. Average position
This is the average position your ad occupies on the search engine results page, allowing you to assess how your ad ranks compared to your competitors.
Second category: “Conversions”
1. Conversions
This data tells you how many people took a critical action (e.g., purchase, sign up, call, etc.) after clicking on your ad. However, you'll need to set up conversion tracking on Google Ads before you can access this data.
2. Cost per conversion
This is the average cost you incur for each conversion you get from your ads.
3. Conversion rate
This is the percentage of clicks on your ad that result in conversion.
How to define the columns of your Google Adwords Interface?
1. Open the “Campaigns” tab on your Google Ads account
Best Adwords Management First Step
2. Above the statistics table, at the top right, select the “Columns” icon
Step 2 how to configure google adwords interface
3. Then select “Edit Columns” from the menu that appears below the icon.
Step 3 to improve adwords management on the statistics table
7. Save your preferences! They should be applied automatically in your statistics table.
That's it, your Google Adwords interface dashboard is perfectly organized!
If you've never taken the time to reorganize your columns, this little trick is likely to transform your Adwords management process. If you want to go even further, you can take a look at our guide on how to add a Google Ads form extension or simply contact us if you have more questions!
Other useful resources
Learn how to optimize Google Shopping
Learn more about Google My Business advertising
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Want to boost your business on the web?
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Alexandre Corbasson
Alexandre is the co-founder of the Intégra
Why customize the columns of your Google Adwords interface?
Effective Adwords management requires easy access to the important data america whatsapp number statistics and updates that Google provides you with. Indeed, Google Adwords provides you with a dashboard full of metrics useful for analyzing your campaigns. By displaying only the most relevant columns on your table, you will be able to save time and find your information more easily.
Which columns should you define to facilitate your Adwords management?
Google Adwords allows you to choose which columns to display on your statistics table, rearrange them in the order you prefer, and save groups of columns to reuse them later. But how do you choose the perfect configuration to facilitate your Adwords management? Here are the 9 columns that we suggest you display:
First category: “Performance”
1. Impressions
This is the number of times your ad is shown on Google, represented by the abbreviation “Impr.”. This data allows you to estimate the reach of your ad.
2. Clicks
This is the number of times a user clicks on your ad.
3. Click-through rate (CTR)
This is the proportion of Internet users who see your ad and click on it, which allows you to evaluate the quality and relevance of your ad. This data is represented by the abbreviation “CTR” for the English term “Click Through Rate”.
4. Average Cost Per Click
This is the average amount you are charged for each click, represented by “avg. CPC.” This information allows you to evaluate the ROI (return on investment) of your ads. If you want to learn more about the average cost per click, you can take a look at our article “how to calculate your budget on Adwords”. You will also find a free tool there to help you estimate your Google Ads budget.
5. Cost
This is the total amount you are charged for paid SEO for a campaign, ad, or even a keyword, depending on what you are analyzing.
6. Average position
This is the average position your ad occupies on the search engine results page, allowing you to assess how your ad ranks compared to your competitors.
Second category: “Conversions”
1. Conversions
This data tells you how many people took a critical action (e.g., purchase, sign up, call, etc.) after clicking on your ad. However, you'll need to set up conversion tracking on Google Ads before you can access this data.
2. Cost per conversion
This is the average cost you incur for each conversion you get from your ads.
3. Conversion rate
This is the percentage of clicks on your ad that result in conversion.
How to define the columns of your Google Adwords Interface?
1. Open the “Campaigns” tab on your Google Ads account
Best Adwords Management First Step
2. Above the statistics table, at the top right, select the “Columns” icon
Step 2 how to configure google adwords interface
3. Then select “Edit Columns” from the menu that appears below the icon.
Step 3 to improve adwords management on the statistics table
7. Save your preferences! They should be applied automatically in your statistics table.
That's it, your Google Adwords interface dashboard is perfectly organized!
If you've never taken the time to reorganize your columns, this little trick is likely to transform your Adwords management process. If you want to go even further, you can take a look at our guide on how to add a Google Ads form extension or simply contact us if you have more questions!
Other useful resources
Learn how to optimize Google Shopping
Learn more about Google My Business advertising
Did you like this content?
[Total: 3 Average: 5 ]
Want to boost your business on the web?
Your Name*
Your Email*
Your Phone*
Website URL
Service wanted
Alexandre Corbasson
Alexandre is the co-founder of the Intégra