You scratch my back I'll scratch yours
Posted: Sat Dec 14, 2024 10:00 am
69% of consumers state that they trust the recommendations that influencers give them for new products or services.
We're all much more likely to trust a new product if someone we trust recommends it.
So how can you reach a new audience unfamiliar with your product?
Let's take a look into cross-promotion
What is cross-promotion?
Essentially, cross-promotion consists of two or more parties working together to share their audiences.
In cross-promotion, you partner with another professional mobile number database (an influencer, or another business altogether) to promote each other's business or service, therefore increasing visibility and driving sales for both parties involved.
The key idea behind cross-promotion is to create mutual benefits for all parties involved by expanding their reach, attracting new customers, and ultimately generating more sales. This can be achieved through various tactics such as co-branded advertising campaigns, joint promotions, product bundling, referral programs, and shared marketing initiatives.
Cross-promotion is often used by businesses that target similar or complementary customer demographics, but it can also be effective between businesses in different industries that share overlapping interests or audiences.
By partnering with complementary brands, businesses can tap into new markets, enhance their brand visibility, and create valuable connections with potential customers.
A very common example of cross-promotion is McDonald's! They usually feature a new film in their Happy Meals, or when they prepare a giveaway for festivals, for example:
We're all much more likely to trust a new product if someone we trust recommends it.
So how can you reach a new audience unfamiliar with your product?
Let's take a look into cross-promotion
What is cross-promotion?
Essentially, cross-promotion consists of two or more parties working together to share their audiences.
In cross-promotion, you partner with another professional mobile number database (an influencer, or another business altogether) to promote each other's business or service, therefore increasing visibility and driving sales for both parties involved.
The key idea behind cross-promotion is to create mutual benefits for all parties involved by expanding their reach, attracting new customers, and ultimately generating more sales. This can be achieved through various tactics such as co-branded advertising campaigns, joint promotions, product bundling, referral programs, and shared marketing initiatives.
Cross-promotion is often used by businesses that target similar or complementary customer demographics, but it can also be effective between businesses in different industries that share overlapping interests or audiences.
By partnering with complementary brands, businesses can tap into new markets, enhance their brand visibility, and create valuable connections with potential customers.
A very common example of cross-promotion is McDonald's! They usually feature a new film in their Happy Meals, or when they prepare a giveaway for festivals, for example: