How to do marketing on Twitch
Posted: Sat Dec 14, 2024 10:03 am
If you've heard about Twitch and want to know how to put this streaming platform to work for your brand , you've come to the right place. If not, it's time for you to be convinced to consider it in your social media plan . Let's get started!
First, the basics: Twitch is a live video streaming platform. It was created in 2011 and bought by Amazon in 2014.
In terms of content , most of it is focused on phone number details usa gaming , whether it's e-sports, gameplays, and so on. That's where Twitch found its niche at first, but it's evolving into more varied content , with cooking channels, talk shows, live music, contests... This expansion of content is one of the first indicators of Twitch's rise in popularity and its upcoming entry into the world of better-known video social networks like TikTok and YouTube.
Continuing with this last point, let's talk about audiences. On average, it has more than one and a half million viewers , of which the typical profile is men between 16 and 24 years old, although there is already data that shows an opening to a wider range of gender and age. The most notable thing is that we find a young audience.
According to the Social Media Study carried out by IAB Spain, 19% are generation Alpha, 25% generation Z, 14% millennials and the remaining 42% would refer to other generational groups. This makes Twitch a perfect window to more easily access a young audience , which would be more difficult to reach on other platforms where the age range is more heterogeneous.
Finally, it's worth noting that 80% of Twitch users approve of brand sponsorship and that there is currently a low presence of brands on the platform, which is fantastic news for anyone looking to jump into the world of Twitch marketing.
Now that it's clear that Twitch is a young, versatile platform with low ad saturation and a high acceptance rate, let's talk about what you're probably already interested in: how does advertising work here?
First, the basics: Twitch is a live video streaming platform. It was created in 2011 and bought by Amazon in 2014.
In terms of content , most of it is focused on phone number details usa gaming , whether it's e-sports, gameplays, and so on. That's where Twitch found its niche at first, but it's evolving into more varied content , with cooking channels, talk shows, live music, contests... This expansion of content is one of the first indicators of Twitch's rise in popularity and its upcoming entry into the world of better-known video social networks like TikTok and YouTube.
Continuing with this last point, let's talk about audiences. On average, it has more than one and a half million viewers , of which the typical profile is men between 16 and 24 years old, although there is already data that shows an opening to a wider range of gender and age. The most notable thing is that we find a young audience.
According to the Social Media Study carried out by IAB Spain, 19% are generation Alpha, 25% generation Z, 14% millennials and the remaining 42% would refer to other generational groups. This makes Twitch a perfect window to more easily access a young audience , which would be more difficult to reach on other platforms where the age range is more heterogeneous.
Finally, it's worth noting that 80% of Twitch users approve of brand sponsorship and that there is currently a low presence of brands on the platform, which is fantastic news for anyone looking to jump into the world of Twitch marketing.
Now that it's clear that Twitch is a young, versatile platform with low ad saturation and a high acceptance rate, let's talk about what you're probably already interested in: how does advertising work here?