The problems of inadequate database phone number list india management vary greatly depending on the type of company or sector. In some cases, salespeople are worried about losing control over their diaries or databases, which they manage in Gollum-style, like a “treasure trove” to which only they have access. In other cases, a pile of spreadsheets, business cards, emails and handwritten notes are stored in an unorganized manner, making it almost impossible to sort out if the situation is not addressed in time.
When it comes to marketing campaigns for shopping centres , it is more common to accumulate large databases over the years with information in different formats, coming from countless physical and online actions . Let's think about loyalty card registration data, children's clubs, raffles, contests, promotions, events, apps, operator lists... The possibilities are endless and an adequate record of all this data and its origin is not always kept, with what this means in terms of lost, incomplete or outdated information .
