Don't just recycle content you've shared on other social media profiles
Posted: Sun Dec 15, 2024 3:47 am
The audience that follows your company's profile on LinkedIn is not the same as the one that follows you on Instagram, Facebook or another social network. So, if your audience is not the same, it makes sense that the content you share is different, right?
On a social network like Instagram, you are going to phone number list malaysia be targeting your end consumers more, while on LinkedIn, your followers are a professional audience focused on getting to know your brand, your company, and your products. Because of this, the message you use on each one of them should be different. If we try to adapt or use the same content on all of our social media profiles, we run the risk of this affecting the reach of our publications. Followers will come to your profile when you offer them valuable content.
5. Analyze your LinkedIn metrics to improve your strategy
Have you stopped to analyze your LinkedIn results to see if your strategy is working? In many cases, not achieving the goals you have for your brand on this social network is related to not studying the interaction and reach of your posts to see how your audience reacts to the content shared.
Whether it's building a following, increasing the reach of your posts, or increasing engagement with your content, it's critical to see how your audience behaves in order to measure progress toward the goal we've set in our LinkedIn strategy.
On a social network like Instagram, you are going to phone number list malaysia be targeting your end consumers more, while on LinkedIn, your followers are a professional audience focused on getting to know your brand, your company, and your products. Because of this, the message you use on each one of them should be different. If we try to adapt or use the same content on all of our social media profiles, we run the risk of this affecting the reach of our publications. Followers will come to your profile when you offer them valuable content.
5. Analyze your LinkedIn metrics to improve your strategy
Have you stopped to analyze your LinkedIn results to see if your strategy is working? In many cases, not achieving the goals you have for your brand on this social network is related to not studying the interaction and reach of your posts to see how your audience reacts to the content shared.
Whether it's building a following, increasing the reach of your posts, or increasing engagement with your content, it's critical to see how your audience behaves in order to measure progress toward the goal we've set in our LinkedIn strategy.