The last of the rules of persuasion that Robert Cialdini talked about is that of unity
Posted: Sun Dec 15, 2024 4:09 am
7. Principle of Unity
Human beings are gregarious , they need a group to feel strong and accepted. We can see this basic principle within a family.
The same mental mechanism, however, also applies in the country b2b & b2c email list external world. Man becomes stronger when he feels he belongs to a group that can be based on race, gender, language, political orientation, etc.
In this way, the principle of unity enters into marketing and sales strategies to attract more and more customers and make them feel part of a group .
This is the best way to engage consumers who identify with those characteristics, thus increasing what becomes a real community .
This is a strategy increasingly used by new start-ups . In fact, they do not rely solely and exclusively on sales but, first of all, they worry about creating an ecosystem. Only at a later stage, when they have already created a loyal audience, will they dedicate themselves to the next step, that is, sales.
The sense of unity can also be created with a commitment to dialogue between the company and customers, with excellent customer service, making it possible to personalize products, for example with a name and so on.
Use Cialdini's principles in your sales negotiations
Persuasion is the most powerful weapon you can use to successfully relate to others. But be careful, as long as you use it the right way !
Human beings are gregarious , they need a group to feel strong and accepted. We can see this basic principle within a family.
The same mental mechanism, however, also applies in the country b2b & b2c email list external world. Man becomes stronger when he feels he belongs to a group that can be based on race, gender, language, political orientation, etc.
In this way, the principle of unity enters into marketing and sales strategies to attract more and more customers and make them feel part of a group .
This is the best way to engage consumers who identify with those characteristics, thus increasing what becomes a real community .
This is a strategy increasingly used by new start-ups . In fact, they do not rely solely and exclusively on sales but, first of all, they worry about creating an ecosystem. Only at a later stage, when they have already created a loyal audience, will they dedicate themselves to the next step, that is, sales.
The sense of unity can also be created with a commitment to dialogue between the company and customers, with excellent customer service, making it possible to personalize products, for example with a name and so on.
Use Cialdini's principles in your sales negotiations
Persuasion is the most powerful weapon you can use to successfully relate to others. But be careful, as long as you use it the right way !