Tips for designing a creative newsletter footer
Posted: Sun Dec 15, 2024 4:10 am
This way, you show users that you take the protection of their personal information seriously. The following information should be included in this section:
Why they receive the email: Resolve questions and avoid problems by reminding phone number list recipients why they receive your newsletters. Also, indicate that they can be removed from the list at any time.
Privacy Policy: You have the option to place a brief summary or a link that directs them to the company's Privacy Policy.
Copyright: It is important that if your email is subject to copyright or has copyright, you indicate this.
Confidentiality policy: Occasionally, some campaigns sent to a specific segment may include confidentiality policies regarding the information expressed in the email.
You already know the elements you can add, but it is important that you know some key points for designing your creative newsletter footer. All this information will make the creation process easier for you, so take note of the following tips:
A.- Keep it simple
Simple Newsletter Footer Design The footer is the complement to your newsletter. Therefore, it should accompany the newsletter template but not overshadow it.
For this reason, it is recommended that you make a simple design that is also visible to the subscriber. And remember to use fonts and colors that facilitate legibility.
Avoid overloading the footer with too much information and leave relevant links visible, such as the unsubscribe link or the privacy policy link. If you place this in text, make sure the font is not too small.
B.- Prioritize the content
Keep in mind that you need to organize all the elements you want to place in the footer of the email. For example, you can add social media buttons at the top. This will immediately trigger another action for the user, as they will probably visit your profiles and follow you.
Next, you can place the link so that the subscriber can unsubscribe whenever they want. And you can finish with the copyrights if you have them and the privacy policies that are usually in smaller print and with a link.
C.- Use HTML background colors
To make your newsletter footer stand out more, you can use an HTML background color . This way, users can more easily spot it and not ignore it as they often do with this type of ending.
This is a simple but effective way to visually explain to the reader where the newsletter ends and the footer begins.
D.- Remember the responsive design
Responsive email footer Something you should keep in mind when working on any strategy is responsive design . Remember that currently, most users open emails from their mobile devices.
Therefore, you must make sure that both the body of the email and the footer are optimized to look good on all types of screens.
You need to make sure that all the information you put in the email footer looks good on any device . In this case, it's best to make a single-column design, with legible texts. And above all, make sure that the buttons and links are easy to press from a smartphone.
There are cases in which some email design tools allow you to include conditions to hide or show certain parts. This happens when they are opened from mobile devices. Thus, elements with less relevance are not displayed so as not to leave the footer too low.
As you can see, it is not complicated to design your creative newsletter footer. Following these recommendations will make it much easier.
Now, if you need help sending them, at MDirector we offer you our Email Marketing platform so you can send your newsletters automatically to your segmented audiences. Take advantage and try it now!
Why they receive the email: Resolve questions and avoid problems by reminding phone number list recipients why they receive your newsletters. Also, indicate that they can be removed from the list at any time.
Privacy Policy: You have the option to place a brief summary or a link that directs them to the company's Privacy Policy.
Copyright: It is important that if your email is subject to copyright or has copyright, you indicate this.
Confidentiality policy: Occasionally, some campaigns sent to a specific segment may include confidentiality policies regarding the information expressed in the email.
You already know the elements you can add, but it is important that you know some key points for designing your creative newsletter footer. All this information will make the creation process easier for you, so take note of the following tips:
A.- Keep it simple
Simple Newsletter Footer Design The footer is the complement to your newsletter. Therefore, it should accompany the newsletter template but not overshadow it.
For this reason, it is recommended that you make a simple design that is also visible to the subscriber. And remember to use fonts and colors that facilitate legibility.
Avoid overloading the footer with too much information and leave relevant links visible, such as the unsubscribe link or the privacy policy link. If you place this in text, make sure the font is not too small.
B.- Prioritize the content
Keep in mind that you need to organize all the elements you want to place in the footer of the email. For example, you can add social media buttons at the top. This will immediately trigger another action for the user, as they will probably visit your profiles and follow you.
Next, you can place the link so that the subscriber can unsubscribe whenever they want. And you can finish with the copyrights if you have them and the privacy policies that are usually in smaller print and with a link.
C.- Use HTML background colors
To make your newsletter footer stand out more, you can use an HTML background color . This way, users can more easily spot it and not ignore it as they often do with this type of ending.
This is a simple but effective way to visually explain to the reader where the newsletter ends and the footer begins.
D.- Remember the responsive design
Responsive email footer Something you should keep in mind when working on any strategy is responsive design . Remember that currently, most users open emails from their mobile devices.
Therefore, you must make sure that both the body of the email and the footer are optimized to look good on all types of screens.
You need to make sure that all the information you put in the email footer looks good on any device . In this case, it's best to make a single-column design, with legible texts. And above all, make sure that the buttons and links are easy to press from a smartphone.
There are cases in which some email design tools allow you to include conditions to hide or show certain parts. This happens when they are opened from mobile devices. Thus, elements with less relevance are not displayed so as not to leave the footer too low.
As you can see, it is not complicated to design your creative newsletter footer. Following these recommendations will make it much easier.
Now, if you need help sending them, at MDirector we offer you our Email Marketing platform so you can send your newsletters automatically to your segmented audiences. Take advantage and try it now!