To all this, as it could not be otherwise, we must add a very important factor: adaptation to new times. Knowing how to be in the right place and knowing how to analyze trends in order to be immersed in them.
Some of the trends that stand out are those related to images. As they say, a picture is worth a thousand words and that is why the main search engines on the planet are giving it the importance it deserves today. They know that this is the only way to have a greater impact on users.
Visual Search. A new reality in digital marketing
In essence we can say that Visual Search is a process that aims to find certain content from an image.
Needless to say, the purpose of this process is none other than to offer american people whatsapp number content that has the greatest number of elements in common with the image that has been provided. A process that, by the way, is not entirely new. Facebook, for example, also uses it to identify the faces of users who participate in the social network.
Within Visual Search, some very specific types of search have been established that are worth knowing before going into further detail.
Visual search by keywords. In this case, the search engine offers us a series of images based on a specific search that we perform in text mode.
Reverse search. This system allows us to upload an image to the search engine and provide other images related to it.
Detailed search. Without a doubt, this is the most complete search that we can find within Visual Search. Here the system will identify, in detail, the elements of the image. In this way, it will be able to offer much better results focused on conversions.
What are its advantages?
The use of this system has some advantages that are worth highlighting from every point of view.
The purchasing process is accelerated
This is one of the main advantages of Visual Search. It is capable of offering a multitude of results in a very short time, which makes the purchasing process shorter.
A more complete user experience
This is more than obvious. Finding a product from a specific text can often be a very tedious task. However, by providing an image, the search engine can orient its results in a much more specific way, so the user will find what they are looking for in much less time.
Attracts a large audience
There is nothing better than an example. In the last six months, Pinterest has seen its audience increase by 140% thanks to this type of search. An extraordinary way to start designing a digital marketing strategy since it is known that the potential audience is huge.
Cross-selling increases
Vital to achieve the set goals. Visual Search will not only provide what you are looking for, but also other results that are closely related. This will result in you not only buying what you are looking for, but also other services or products.
Conversions increase
By making the purchasing process easier, conversions are more numerous and easier. And of course, it is well known that a conversion is synonymous with direct benefits.
And what about SEO?
In fact, it has a direct influence. So much so that all those projects, brands or companies that have digital marketing as one of their basic pillars have to adapt their strategy to this new reality.
An adaptation that must be carried out in a progressive manner, investing the human, technological and economic resources necessary to take advantage of all the benefits that we have seen along these lines.
